Sustainable Business - Marketing Strategy for Sustainable Products and Services - Revised
Learn how a business can conduct more sustainable marketing by promoting products and services that meet consumer needs.
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CertificationView course modules
This course first introduces you to sustainable marketing and how it differs from traditional marketing. It then continues to discuss what is involved in creating a sustainable marketing strategy for a business, guiding you through the main methods for creating a strong sustainability marketing strategy. The course will then define the 4 P's in the marketing mix, which are product, price, place of distribution, and promotion, and show how these relate to sustainability.
You will then learn how market segmentation, an important factor to consider for optimizing marketing budget, can be used in sustainable marketing. The course will cover different marketing tools used to help promote products and services. It will also teach you about market barriers that need to be considered and addressed by sustainability marketers in order to better position their products and services for growth. Finally, you will discuss the risks associated with sustainability marketing.
Marketing is all about selling your product, and knowing the basics about how and where to promote your product can give you a real edge over your competitors. This Sustainable Business - Marketing Strategy for Sustainable Products and Services course will show business professionals, marketers, entrepreneurs how a business can successfully market sustainable products and services, and consequently help ensure a better quality of life now and for the future generation. You can start gaining this knowledge, today.
Overview of Sustainable Business Marketing
Overview of Sustainable Business Marketing - Learning Outcomes
Introduction to Sustainable Business Marketing
Sustainable Marketing Strategy
Overview of Sustainable Business Marketing - Lesson Summary
Sustainable Marketing Mix
Sustainable Marketing Mix - Learning Outcomes
Sustainable Marketing Mix - Lesson Summary
Market Barriers and Business Risks
Market Barriers and Business Risks - Learning Outcomes
Market Barriers to Sustainability Products
Business Risks of Sustainability Marketing
Market Barriers and Business Risks - Lesson Summary
Having completed this course you will be able to:
- Describe sustainable marketing and how it differs from traditional marketing
- Discuss what is involved in creating a sustainable marketing strategy for a business
- Define how sustainability works in the marketing mix (product, price, place, and promotion)
- Discuss the process of consumer market segmentation and how it relates to sustainable marketing
- Describe marketing tools used to help promote products and services
- Discuss the market barriers to sustainable products and how they can be addressed
- Discuss the risks associated with sustainability marketing
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