Loading

Sustainable Business - Marketing Strategy for Sustainable Products and Services - Revised

Learn how a business can conduct more sustainable marketing by promoting products and services that meet consumer needs.

Environmental Studies
Free Course
This free online sustainable business course will teach you how to effectively market your sustainable products and services. Sustainable businesses need effective marketing strategies. Whether advertising an eco-friendly product, methods for reducing environmental impact, or information that promotes social consciousness, your marketing should clearly communicate the benefit you bring to both your customers and to society as a whole.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes

Description

Modules

Outcome

Certification

View course modules

Description

This course first introduces you to sustainable marketing and how it differs from traditional marketing. It then continues to discuss what is involved in creating a sustainable marketing strategy for a business, guiding you through the main methods for creating a strong sustainability marketing strategy. The course will then define the 4 P's in the marketing mix, which are product, price, place of distribution, and promotion, and show how these relate to sustainability.

You will then learn how market segmentation, an important factor to consider for optimizing marketing budget, can be used in sustainable marketing. The course will cover different marketing tools used to help promote products and services. It will also teach you about market barriers that need to be considered and addressed by sustainability marketers in order to better position their products and services for growth. Finally, you will discuss the risks associated with sustainability marketing.

Marketing is all about selling your product, and knowing the basics about how and where to promote your product can give you a real edge over your competitors. This Sustainable Business - Marketing Strategy for Sustainable Products and Services course will show business professionals, marketers, entrepreneurs how a business can successfully market sustainable products and services, and consequently help ensure a better quality of life now and for the future generation. You can start gaining this knowledge, today.

Start Course Now

Learning Outcomes

Having completed this course you will be able to:


  • Describe sustainable marketing and how it differs from traditional marketing
  • Discuss what is involved in creating a sustainable marketing strategy for a business
  • Define how sustainability works in the marketing mix (product, price, place, and promotion)
  • Discuss the process of consumer market segmentation and how it relates to sustainable marketing
  • Describe marketing tools used to help promote products and services
  • Discuss the market barriers to sustainable products and how they can be addressed
  • Discuss the risks associated with sustainability marketing

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

    Notification

    You have received a new notification

    Click here to view them all