Sustainable Business - Marketing Strategy for Sustainable Products and Services

This course first introduces you to sustainable marketing and how it differs from traditional marketing. It then continues to discuss what is involved in creating a sustainable marketing strategy for a business, guiding you through the main methods for creating a powerful strategy. The material defines the ‘4 P's’ in the marketing mix, which are product, price, place of distribution and promotion, and show how these relate to sustainability.

You will learn how market segmentation, an important factor to consider for optimizing marketing budget, can be used in sustainable marketing. Different marketing tools used to help promote products and services are covered. Study market barriers that you need to consider and address in order to better position your products and services for growth. Finally, discuss the risks associated with sustainability marketing.

Marketing is all about selling your product or service, and knowing the basics about how and where to promote your business can give you a real edge over your competitors. This free course will show business professionals, marketers and entrepreneurs how a company can successfully market sustainable products and services, and help ensure a better quality of life now and for future generations.