Sustainable Business - Marketing Sustainable Products and Services

Name: Sustainable Business - Marketing Sustainable Products and Services
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Do you need to market sustainable products or services? This course teaches you how to create a strong sales strategy.

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Learning Outcomes

In this free course, you will learn how to:

Describe sustainable marketing and how it differs from traditional marketing
Discuss what is involved in creating a sustainable marketing strategy for a business
Define how sustainability works in the marketing mix (product, price, place and promotion)
Outline the process of consumer market segmentation and how it relates to sustainable marketing
List marketing tools used to help promote products and services
Discuss the market barriers to sustainable products and how they can be addressed
Assess the risks associated with sustainability marketing

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