Learning Outcomes

Having completed this course, you should be able to:

• Discuss the entrepreneurial success factors and the mindset of an entrepreneur
• Distinguish between expenditures and expenses of a business
• Explain the concept of sustainability and its integration into a business model
• Recognise how to attract customers using the concept of branding
• Identify and explain business legal structures
• Describe the types of pricing strategies
• Differentiate between sales and marketing
• Recall how to create a great business team
• Explain how to raise capital for a start-up business
• Discuss how to identify and manage stakeholders