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Media Training Techniques

Learn the advanced techniques to improve your media expertise with the best practices taught in this free online course.

Publisher: TJ Walker
This free online media training course introduces beginners and experts to the advanced techniques to foster their media expertise. You will learn how to build good relationships in the media and create top-notch messages and brilliant soundbites for media interviews. You will learn more about press conferences, and how to host them successfully. We also provide you with practical guidelines to deal with communication in times of crisis.
Media Training Techniques
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation


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The media are communication outlets through which messages, information or data can be disseminated. Media platforms can include newspapers, magazines, television, radio and many more. If you are a beginner seeking to find your way into the media industry or a media professional hoping to improve your skills, look no further. This free online course will analyze and guide you on the route to finding your preferred media platform as a beginner and provide advanced techniques to improve your expertise as a professional. You will be shown how to build good, healthy relationships and connections with experts in the media industry. In addition to this, you will be taught some great techniques for on-camera appearances. We also look into adviseable practices when liaising with the media. For example, how to approach punctuality. We all know showing up late for an appointment is problematic, but but showing up too early also can be absurd. This is why we will also cover some of the finer practices, like how to time your arrival for an interview appointment.

Performing well in an interview is a skill that can be acquired through learning. We will equip you with the skills to ace your interviews with a relaxed mind and help you strategically convey ideas with impactful soundbites. Appearance also matters, and the course will provide guidelines to look good for an interview. Media trainers will know how hard it is to convince people to train as part of preperations for an interview. The course also addresses this challenge with practical solutions and tips. Press conferences, for major announcements or Q&As with journalists can also be tricky. The course will also equip you with the tools to plan and host press conferences successfully. We will also look into techniques to salvage a failed press conference.

As a CEO of a company or a spokesperson of an organization, have you experienced any form of crisis or didn’t know how to manage such a crisis? The course provides guidelines for these challenging times, when difficult and important decisions must be made. You will learn the first step to take when a crisis hits and how to put together a team that will create and share effective messages in times of crisis. Answering crisis-related questions from the media can also be tricky, because a badly formulated response can tarnish the reputation of your organization or company and destroy your credibility. This is why we also cover crisis communications with the media and the best practices for interview preparation in times of crisis. This course is an excellent starting point for media beginners, and a perfect refresher and skills enhancer for media professionals. Enroll now and start this course today.

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