Taking the fundamentals of sales and marketing, and learning how their theory applies to real-life situations is the thrust of this course. It starts by looking at sales forecasting and how the different aspects of the environment, industry and actual company sales play a role in accurate overall sales forecasting. This section also looks at different options for company sales forecasting and how these would further aid you in reaching sales targets.
Next, you will learn about ‘market control’, which covers the different tools, analysis and measures used to compare profits and prices to determine the efficiency of a business or an organization. You will also learn about the various types of market control such as annual planning, profitability, and strategic and efficiency control types. The course also touches on market expenses, how they change in respect to sales and how to look at the information available to you to form a comprehensive expenses analysis.
Lastly, the course covers various case studies in which it applies the skills learnt to real-life situations. In these examples, you will look at the companies’ marketing plans, their SWOT analyses (strengths, weaknesses, opportunities and threats) and their current situations. You will learn how to evaluate different aspects of these situations and make recommendations in theory. This course will interest those in marketing, human resource management or any other area of communications or sales.
Start Course Now What You Will Learn In This Free Course
View All Learning Outcomes View Less All Alison courses are free to enrol study and complete. To successfully complete this course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital : a downloadable in PDF format immediately available to you when you complete your purchase.
- : a physical version of your officially branded and security-marked , posted to you with FREE shipping.
- Framed : a physical version of your officially branded and security marked in a stylish frame, posted to you with FREE shipping.
All are available to purchase through the Alison Shop. For more information on purchasing Alison , please visit our FAQs. If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our pricing, please visit our Pricing Page
Knowledge & Skills You Will Learn
