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Marketing Strategies - Sales Forecasting and Case Studies
This free online course teaches you about the important aspects of Marketing Management in the Consumer Market.
Description
This free online course will teach you about the fundamentals of sales and marketing and will teach you how the theory applies to real-life situations. The course starts by looking at sales forecasting and how the different aspects of the environment, industry and company sales forecasting, play a role in overall sales forecasting. This section also looks at different options for company sales forecasting and how this would further aid you.
Next, you will learn about market control which covers different tools, analysis, and measures to control the market. You will also learn about the various types of market control such as annual plan, profitability, strategic and efficiency control types. The course also touches on market expenses, how it changes in respect to sales and how to look at the information to form a comprehensive expensive analysis.
Lastly, the course covers various case studies in which it applies the skills learnt to real-life situations. In these case studies, you will look at the companies’ market plan, their SWOT analysis, and their current situation. You will learn how to evaluate different aspects of these situations and make recommendations in theory. This course will interest those in marketing, human resource management or any other area of communication. Start this course today and gain an understanding of Sales Forecasting and Marketing.
Start Course NowModules
Sales and Marketing
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Sales and Marketing - Learning Outcomes
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Sales and Marketing Control
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Toyota Strategy
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Sales and Marketing - Lesson Summary
Case Studies
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Case Studies - Learning Outcomes
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Café Coffee Day
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Oracle Financial Software Solutions
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Oilseeds Growers Cooperative Society
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Case Studies - Lesson Summary
Course assessment
Learning Outcomes
After completing this course you will be able to:
- Describe what market control is.
- Identify different methods of market control.
- Explain how market expenses are changing.
- Discuss Sales analysis.
- Evaluate how sales and marketing aspects apply in real situations.
- Evaluate a company's marketing plan and current situation.
- Evaluate a company and create a SWOT analysis.
- Solve for the key issues presented.
- Discuss important aspects of a Corporate Strategy and make recommendations.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
