Marketing Strategies - Sales Forecasting and Case Studies
This free online course teaches you about the important aspects of Marketing Management in the Consumer Market.
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This free online course will teach you about the fundamentals of sales and marketing and will teach you how the theory applies to real-life situations. The course starts by looking at sales forecasting and how the different aspects of the environment, industry and company sales forecasting, play a role in overall sales forecasting. This section also looks at different options for company sales forecasting and how this would further aid you.
Next, you will learn about market control which covers different tools, analysis, and measures to control the market. You will also learn about the various types of market control such as annual plan, profitability, strategic and efficiency control types. The course also touches on market expenses, how it changes in respect to sales and how to look at the information to form a comprehensive expensive analysis.
Lastly, the course covers various case studies in which it applies the skills learnt to real-life situations. In these case studies, you will look at the companies’ market plan, their SWOT analysis, and their current situation. You will learn how to evaluate different aspects of these situations and make recommendations in theory. This course will interest those in marketing, human resource management or any other area of communication. Start this course today and gain an understanding of Sales Forecasting and Marketing.Start Course Now
Sales and Marketing
Sales and Marketing - Learning Outcomes
Sales and Marketing Control
Sales and Marketing - Lesson Summary
Case Studies - Learning Outcomes
Café Coffee Day
Oracle Financial Software Solutions
Oilseeds Growers Cooperative Society
Case Studies - Lesson Summary
After completing this course you will be able to:
- Describe what market control is.
- Identify different methods of market control.
- Explain how market expenses are changing.
- Discuss Sales analysis.
- Evaluate how sales and marketing aspects apply in real situations.
- Evaluate a company's marketing plan and current situation.
- Evaluate a company and create a SWOT analysis.
- Solve for the key issues presented.
- Discuss important aspects of a Corporate Strategy and make recommendations.
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