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Introduction to Service Management

Introduction to Service Management

Enrolled3-4 Hours (Contains Video)
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  • Beginner Level

Introduction to Service Management

Learn more about business services and customer relationship management with this service management course.

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Learning Outcomes

Having completed this course, learners will be able to:

  • Explain what a service is
  • Describe the four categories of services
  • List the 7 Ps of service marketing
  • Describe touch points and service flow
  • Describe marketing methods to overcome intangibility
  • Describe how to develop service blueprints
  • Describe how to fail proof a service
  • Explain why services should be redesigned

Knowledge & skills you will learn

Course Overview

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