Introduction to Product Design and Innovation | Free Course | Alison

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Introduction to Product Design and Innovation

Learn about innovation in product design and elements of contextual inquiry for user study from this free online course.

Free Course
Introduction to Product Design and Innovation is a free online course that teaches you the essentials of product design and innovation for improved product experience for the end-user. Learn about lead user innovation, approaches to product design, and how to create breakthrough innovations. Study the contextual inquiry principles and the elements of a user study. Begin this course and improve your product design knowledge and skills.
  • Duration

    5-6 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


Good product design makes a product relevant and is an important ingredient in gaining a competitive edge in the market. Introduction to Product Design and Innovation is a free online course that will teach you the basics of innovation and user study to achieve a successful product design. This course discusses the fundamental aspects of user innovation and need identification requisite for effective product design and user interaction. 

The course begins with a discussion of the diffusion of innovation and the innovation-decision process. You will also learn about the steps in the design-inspired innovation process and creating breakthrough innovations. Furthermore, you will learn about lead user innovation and user innovation diffusion. You will also study the Kano model and the major perspectives to products. Then, you will examine the approaches on product design and the functional strategies of products, along with product packaging considerations. You will then discuss the problems of gathering user data for user study as well as the principles of contextual inquiry and need identification. Finally, you will analyze the elements of interviews, questionnaires, and need identification in a user study.

This free online course will teach you the basics of product innovations and the crucial aspects of conducting a user study to ensure relevance in product design. This course will be of great interest to manufacturers, entrepreneurs, employees, students, as well as anyone with an interest in understanding the essentials of product design and great user-product experience. So, check out this course today and improve your understanding of successful product design and innovation requirements.

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Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify the types and levels of innovation
  • Discuss the lead user method in lead user innovation
  • Examine the phases of user innovation diffusion
  • Explain the user and designer perspectives to products
  • Indicate the major approaches to product design
  • Identify the major factors and types of user study
  • Recognize the principles of contextual inquiry
  • Outline the criteria for successful interviews
  • Analyze the process of focus group study
  • Explain the techniques of need identification


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

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