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Introduction to Global Pricing and Sales Management
This free online course facilitates the directions of activities involved in the distribution of goods and services.
Description
This free Online course on Global Pricing and Sales Management starts with multinational diffusion which is how products diffuses new product which gets accepted and sold in different Markets. Next we will look at developing new products for global markets and truly Global product development. Global product policy decisions are tremendously important for the success of an MNC's global marketing strategies.
Next we will discuss global branding strategies and how to manage global product lines. Companies that brand their products have various options when they sell their goods in multiple countries. We will continue with product piracy is one of the downsides that marketers with popular global brand names face. Global pricing is one of the most critical and complex issues in international marketing. Transfer pricing refers to the pricing of goods and
services and intangible property, bought and sold by operating units or divisions of the same company.
Finally we will see that there are many cultural challenges that advertisers face in global marketing. Because of this cultural differences promotional strategies in the international market place often misfire. In choosing an advertising agency, one of the global advertising issue companies face is whether to create ads in-house, use an outside agency, or combine both strategies. Next we will move to cultural considerations and the impact of culture on sales
management and personal selling.
Modules
Global Pricing : Marketing Products and Services
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Global Pricing : Marketing Products and Services - Learning Outcomes
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Multinational Diffusion
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Branding Strategies and Product Lines
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Product Piracy
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Pricing
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Global Pricing and Currency Movements
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Global Pricing : Marketing Products and Services - Lesson Summary
Communicating with the World Consumer
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Communicating with the World Consumer - Learning Outcomes
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Communicating with the World Consumer
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Choosing and Coordinating and Advertising Agency
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Market Entry Options in Sales Force Strategy
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Cross Cultural Negotiation and Expatriates
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Global Logistics and Distribution Part 1
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Communicating with the World Consumer - Lesson Summary
Course assessment
Learning Outcomes
Upon successful completion of this course, you should be able to:
Discuss multinational diffusion and how to develop new products for global markets.
Identify global branding strategies and how to manage global product lines.
Explain how to cope with the piracy issues.
Explain how advertising gets affected by culture and various kind of creative strategies.
Identify how to coordinate international advertising.
Discuss the market entry options in sales force strategy.
Describe the cross cultural negotiation.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
