Global Pricing and Sales Management | Free Course | Alison
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Introduction to Global Pricing and Sales Management

This free online course facilitates the directions of activities involved in the distribution of goods and services.

Marketing
Free Course
This free Online course on Global Pricing and Sales Management starts with multinational diffusion which is how products diffuses new product which gets accepted and sold in different Markets. It goes further to talk about cultural challenges that advertisers face in global marketing. Because of this cultural differences promotional strategies in the international market place often misfire.
  • Duration

    4-5 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

This free Online course on Global Pricing and Sales Management starts with multinational diffusion which is how products diffuses new product which gets accepted and sold in different Markets. Next we will look at developing new products for global markets and truly Global product development. Global product policy decisions are tremendously important for the success of an MNC's global marketing strategies.

Next we will discuss global branding strategies and how to manage global product lines. Companies that brand their products have various options when they sell their goods in multiple countries. We will continue with product piracy is one of the downsides that marketers with popular global brand names face. Global pricing is one of the most critical and complex issues in international marketing. Transfer pricing refers to the pricing of goods and
services and intangible property, bought and sold by operating units or divisions of the same company.

Finally we will see that there are many cultural challenges that advertisers face in global marketing. Because of this cultural differences promotional strategies in the international market place often misfire. In choosing an advertising agency, one of the global advertising issue companies face is whether to create ads in-house, use an outside agency, or combine both strategies. Next we will move to cultural considerations and the impact of culture on sales
management and personal selling.

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Learning Outcomes

Upon successful completion of this course, you should be able to:



  • Discuss multinational diffusion and how to develop new products for global markets.



  • Identify global branding strategies and how to manage global product lines.



  • Explain how to cope with the piracy issues.



  • Explain how advertising gets affected by culture and various kind of creative strategies.



  • Identify how to coordinate international advertising.



  • Discuss the market entry options in sales force strategy.



  • Describe the cross cultural negotiation.


Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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