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Introduction to Global Pricing and Sales Management
This free online course facilitates the directions of activities involved in the distribution of goods and services.
Publisher: NPTEL
Description
This free Online course on Global Pricing and Sales Management starts with multinational diffusion which is how products diffuses new product which gets accepted and sold in different Markets. Next we will look at developing new products for global markets and truly Global product development. Global product policy decisions are tremendously important for the success of an MNC's global marketing strategies.
Next we will discuss global branding strategies and how to manage global product lines. Companies that brand their products have various options when they sell their goods in multiple countries. We will continue with product piracy is one of the downsides that marketers with popular global brand names face. Global pricing is one of the most critical and complex issues in international marketing. Transfer pricing refers to the pricing of goods and
services and intangible property, bought and sold by operating units or divisions of the same company.
Finally we will see that there are many cultural challenges that advertisers face in global marketing. Because of this cultural differences promotional strategies in the international market place often misfire. In choosing an advertising agency, one of the global advertising issue companies face is whether to create ads in-house, use an outside agency, or combine both strategies. Next we will move to cultural considerations and the impact of culture on sales
management and personal selling.
