Effective Business Writing and Presentations
Learn how to effectively write and present business communications with this free online course.
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This free online business communication course has been designed to help build your skillset in making an effective business presentation, and consequently, communication. The course begins with a lesson on the styles and principles considered for written communication. Here you will learn about the dangers of malicious written communication and legal responsibilities for businesses. You will learn about the barriers to effective written communication and how to overcome them. You will learn about factors to consider in overcoming these barriers, like sweating the small stuff, getting targeted meanings, reviewing, and revising. Business proposals are a major business communication action, and when done effectively, could be the deciding factor of whether or not a contract is awarded to a company. You will learn about this business communication action in this course, its types, and factors to consider. You will also learn about Business reports, the types, and how they are organized to provide the most effective output. You will learn about résumé. You will learn about the parts of a résumé, notably, education, work experience, contact information and goals. You will also learn how to maximise the scannable content of one’s résumé.
Furthermore, the course provides an expose on business presentations. You will learn about how to plan for business presentations. Here you will learn about organizing yourself during presentations. You will learn about the concept of ‘enlarged conversation’ as proposed by Jessica Woods. You will learn about rhetorical situations and strategies. After learning about presentation planning, you will then learn about how to inform your audience through presentation. You will learn about how to increase understanding and the differences between exposition and interpretation, as well as bias in presentations. You will learn about the relevance of point of view in presentation. Next, you will learn about the types of presentation. You will learn about how to motivate listeners and the concept of framing. Persuasion is a popular factor in most forms of communication. You will learn the principles governing the art of persuasion and its relevance in business or marketing communication. Just like written communication, you will learn also about the barriers in presentation and how to effectively overcome them. You will learn about factors like cultural dimensions, role identities, language, ethnocentrism as possible barriers to presentation. Lastly, you will learn about argumentative strategies and the concept of emotional appeal.
Business writing and presentation are two very popular forms of communication. Businesses and individuals are constantly making reports, writing proposals for projects or contract bids, writing marketing copy, making project proposal presentations, being interviewed, writing résumé, and the list goes on. But like other forms of communication, this one requires, in most cases, strict adherence to the rules guiding it. This course will discuss writing in business context, and how effective writing compares with effective speaking. Successful writing develops from good habits like reading, targeted writing practice, and critical thinking, and is characterized by the use of rhetorical and cognitive strategies. In this unit, you will learn how to apply appropriate styles and ethical principles in business writing contexts while recognizing the kinds of barriers that can challenge communication objectives and outcomes. You will also explore the different ways that writing skills are applied and how to write effective documents. This course will teach you how to create effective, ethical, and persuasive speeches. You will examine potential obstacles that can impede communication, and explore the ways you can use your presentation skills in business situations. Start learning today.Start Course Now
Effective Business Writing
Effective Business Writing - Learning Outcomes
Style in Written Communication
Principles of Written Communication
Overcoming Barriers to Effective Written Communication
Business Writing in Action
Effective Business Writing - Lesson Outcomes
Developing and Delivering Effective Presentations
Developing and Delivering Effective Presentations - Learning Outcomes
Planning for the Presentation
Using Presentations to Inform
Focusing on Your Audience
Informing through Effective and Ethical Speeches
Principles of Persuasion
Overcoming Obstacles in Your Presentation
Argumentative Strategies and Emotional Appeals
Elevator Pitches and Sound Bites
Developing and Delivering Effective Presentations - Lesson Summary
At the completion of this course, the student will be able to:
- Describe and identify three styles of writing
- Understand the rules that govern written language
- Understand the legal implications of business writing
- Describe some common barriers to written communication and how to overcome them
- Describe the basic elements and goals of a business proposal
- Discuss the main parts of a report
- Understand the different types of reports
- Discuss what features are required in each type of résumé
- Identify and provide examples of at least five of the nine basic cognate strategies in communication
- Explain the difference between exposition and interpretation
- Identify and demonstrate how to use six principles of persuasion
- Label and discuss three components of an argument
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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