With demand for regional and multinational business skills and expertise rising exponentially in developed and developing countries, this course offers a comprehensive introduction to add value in the field. You will begin with a detailed review of the key international organisations like the World Trade Organisation (WTO) and various international trade agreements. Trade promotion will be explored as you investigate development interventions and private initiatives aimed at improving the country's trade performance. You will gain an understanding of the export processing zone, a type of free trade zone set up in developing countries to import equipment and material for the production of exported goods without the payment of duty. 

Gain insight into the variation of  customers’ behaviour from country to country, and the challenges faced by global researchers in the collection of primary data. Next, you will learn that ‘linguistic equivalence’ refers to the spoken and the written language forms used in scales, questionnaires and interviews. The rankings and other verbal stimuli should be interpreted so they are readily understood by respondents in different countries and have an equivalent meaning. Analyse the benefits of giving local operations autonomy to build their business model and operate independently of the headquarters as a strategy that prosperous global firms adopt, among other notable strategies.

Would you like to master the techniques that successful global businesses have perfected? Continue your journey to explore global sourcing and supply chain management to develop efficient and economical supply chains. This course will be of interest to students studying business studies and marketing, those in international finance or those who want to elevate their global business intelligence. Why wait? Start this course today and become an expert in regional and multinational business.