Interview Design & Visual Ethnography | Free Online Course | Alison

Designing the Interview and Visual Ethnography

This free course teaches you about structures of an ethnographic interview and gives an overview of visual ethnography.

Free Course
Learn about designing the interview process, what questions to ask and how to guide the interview structure in this free online course. You will also learn about visual ethnography and the research surrounding it, and how to use this type of ethnography to represent your findings.
  • Duration

    3-4 Hours
  • Certification

  • Mobile Friendly

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Ethnography is the study of people and their interactions in their environment. This course teaches you about various qualitative research methods used in this field by taking you through a step-by-step approach to help you design an effective study interview. Visual ethnography, which combines the theory and practice of visual perspectives, will also be covered.

At first, the different forms and specific features of interviews that can be used in ethnographic studies will be considered. Importantly, you will learn how to structure interviews so that you, as the researcher, can steer the main discussion, gaining essential information to help with the research question. You will also be taught that in doing these interviews, the researcher needs to make the participant feel at ease and comfortable with the process.

Following on from this, you will be taught about the methodologies of visual ethnography, as well as the importance of reflexivity in researching film, photography and digital media. Reflexivity is a process where both the researcher’s and the participants’ beliefs, judgments and practices are examined. This course will benefit anyone in the ethnographic development and research field.

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Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Discuss the importance of the interview
  • Discuss the different forms of an interview
  • Explain the process of designing the core discussion
  • Explain the meaning of visual ethnography
  • Explain the representation of data through visuals
  • Discuss the process of choosing the visual medium
  • Explain how ethnography is useful in other disciplines such as education and design
  • Describe the use of Ethnography in other disciplines


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