Learning Outcomes

In this free course, you will learn how to:

• Discuss the need for planning and managing a promotional program
• Outline the six stages involved in conducting a situations assessment
• Distinguish the different types, gathering methods and sources of data
• State the purpose of and the process for creating outcome objectives
• Identify and elaborate on outcome indicators
• Identify and research potential funders
• Outline the content of each section of the proposal
• Evaluate ways of organizing and synthesizing the data
• List the reasons for developing the program plan before seeking funding
• Classify the key information areas that come out of the program plan