Community Development - Free Online Course | Alison

Community Development - Planning Promotional Programs and Seeking Funding - Revised

Learn how you can plan promotional programs for your community project and obtain funding for the project.

Free Course
This free online community development course teaches you about ways to plan and manage promotional programs, as well as how to seeking funding for your project. It involves conducting a situational assessment, developing objectives, outcomes and outcome indicators, the process of seeking funding from identifying possible sources, developing a project plan and a funding proposal, knowledge essential to any community development manager.





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This free Alison course, Community Development - Planning Promotional Programs and Seeking Funding, is the last in a four-part series of courses that will assist you in planning promotional programs for your community project and aid you in sourcing the funding for the project.

Using community health as a springboard for understanding community development, you will be taken through the process of planning a health promotion program. Beginning with a situational assessment and goal setting, you will learn how to develop specific promotional objectives and outcomes, select appropriate strategies and resources, and set the indicators for measuring the success of the promotion.

Also, you will be introduced to the process of seeking funding for your community development project. You will learn to how identify possible sources of funding and develop a project plan to use as a basis for applying for that funding. You will understand how to manage the process of developing the funding proposal, printing and packaging the proposal, how to submit it for consideration and the follow-up required after submission. Sample documents and worksheets for the various steps are included with the course.

This course will be of real interest to professionals or volunteers working in community development and with community organizations. It will also be of interest to learners who would like to know more about community development and its role in changing and improving local communities.

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Learning Outcomes

Having completed this course you will be able to:

  • Discuss the need for planning and managing a promotional program
  • Outline the six stages involved in conducting a situations assessment
  • Distinguish the different types, gathering methods and sources of data
  • Examine ways of organizing and synthesizing the data
  • State the purpose of and the process for creating outcome objectives
  • Identify and elaborate on outcome indicators
  • Identify the reasons for developing the program plan before seeking funding
  • Identify the key information areas that come out of the program plan
  • Identify and research potential funders
  • Outline the content of each section of the proposal


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

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