Applied Psychology - Understanding Consumer Attitudes - Revised

Free Course
Consumer attitudes are subject to a range of important factors that greatly impact whether or not a customer will purchase a product. This free online Applied Psychology - Understanding Consumer Attitudes course will teach you the importance of understanding the dynamics behind consumer attitudes. This will help you create effective marketing strategies that can positively influence consumers and benefit your organization.
Start Course Now
  • Duration

    3-4 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





View course modules


This course will first introduce you to attitudes. You will learn that attitudes are directed towards objects and can have a positive or negative direction. They are also consistent in nature, are situation specific, and are a learned predisposition. You will study the four functions of attitudes as well as its four models including the tri-component attitude model, the multi-attribute attitude model, the trying-to-consume model, and the attitude-toward-the-ad model.

You will then learn how attitudes can be measured by observation, qualitative studies, and quantitative techniques or rating scales. You will learn why attitude formation is of prime importance to a marketer and how it is attained. The course will also discuss how attitudes can be changed via cognition, affect, and behavior. The course will then teach you some of the strategies that you, as a marketer, could use to bring about a change in attitudes or influence attitudes.

Consumer attitudes are basically about a consumer's beliefs, feelings, and behavioral intentions toward an object. The Applied Psychology - Understanding Consumer Attitudes online course will introduce you to the nature and functions of attitudes and help you design a marketing strategy that can influence consumers' buying behavior positively. So why wait? Discover the factors and techniques that influence consumer attitudes, and how to steer them to your company's advantage, today.

Start Course Now

Learning Outcomes

Having completed this course the learner will be able to:

  • Define and explain the meaning of Consumer Attitudes;
  • Explain Attitude Formation and Attitude Change;
  • Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory;
  • Describe Consumer Attitude and its implications for marketers;


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


    Course Reviews


    You have received a new notification

    Click here to view them all