An Introduction to Customer Relationship in Management
In this free online course, learn how businesses can become profitable by managing their customers more effectively.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
Customer relationship management is a concept that many businesses have been utilising for decades to boost their businesses, but this approach has progressed further. This introductory course on customer relationship in management begins by instructing you on how customer relationship management has developed over the years and the primary drivers of its growth. Like every other concept, customer relationship management comes with its challenges. You will learn the trials of customer relationship management and the reasons why companies should adopt it, even with all the hardships. In addition, you will discover the benefits that customer relationship management seeks to provide to businesses in the long run. This course will also teach you about categorising your customers and serving them accordingly. Furthermore, you will be shown Payne's market frameworks of customer marketing and be introduced to customer relationship management elements. This course will demonstrate how you can improve the profitability of a company using the consumer-centric strategy. You will understand how the Best Buy company used the consumer-centric technique to increase their profitable customers.
Subsequently, you will be exposed to the theory of co-creation. Co-creation is a key concept used by big companies such as Google to help create innovative products. This course will briefly explain the origin and primary objectives of co-creation. If you have heard how companies receive ideas and feedback from their customers, thereby refining their products, that is co-creation at play. You will be exposed to how value co-creation between an organisation and its customers creates a good market value for the company. In addition, you will learn the principle guiding co-creation and the various types of customer co-creation. You will be shown how successful companies have applied the concept of co-creation to their various business endeavours. For example, the Nestle company transformed its call centres to insight market generators using co-creation. From these insights, they can generate better ways of serving their customers. Generally, you will learn how co-creation has been beneficial to many of the famous companies you may know.
One of the major reasons that famous companies such as Google and Nestle are so successful is that they have applied various customer relationship management concepts to how they deliver their products or services. They have understood that customers are a co-creator of value to a company, and they try to use various strategies to manage the customers properly. Suppose you aspire to be an expert in customer relationship management or have a vision of driving your business forward so that your competitors feel that they are falling behind. In that case, you should learn about customer relationship management. This course will give you a quick introduction to how customer relationship management helps every business flourish. You will also be presented with an actual case study of how a company applied the consumer-centric approach to making its business more profitable. Start this course today, take the first big step to develop your customer relationship management expertise, and help your business or other businesses grow.Start Course Now
Introduction to Customer Relationship Management
Introduction to Customer Relationship Management - Learning Outcomes
Evolution of Customer Relationship Management
Effects of Customer Relationship Management
Concept of Customer Relationship Management
Consumer-Centric Strategy – Case Study
Introduction to Co-Creation
Applications and Benefits of Co-Creation
Introduction to Customer Relationship Management- Lesson Summary
By the end of this course, you will be able to:
- Recall the four major drivers of the growth of customer relationship management.
- State the challenges of customer relationship management.
- Explain the reasons companies should adopt customer relationship management.
- List the elements of customer relationship management.
- Identify the marketing and service benefits of customer relationship management.
- Paraphrase how a company can increase its profitability via consumer-centric strategies.
- Recognise the primary objectives of co-creation.
- Discuss the types of customer co-creation.
- Summarise the applications and benefits of co-creation.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.