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Theo McArthur
Experienced digital marketer
282,542
Learners
7
Courses
333
Rates
Business
Sales & Marketing
Teaching on Alison since Aug 2021
Theo McArthur's online expertise dates back over 25 years. She has over two decades' experience in website creation, online marketing and e-commerce, as well as several years' experience as a highly successful Amazon seller.

Theo's passion for teaching and her firm belief that everyone should have the opportunity to learn meant that she was delighted to partner with Alison and offer in-depth training at no cost to students. Having published her first full-length training course back in 2015, Theo has now taught over 120,000 students worldwide.
🏆 Top Course by this Course Creator
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
37,738 Learners already enrolled
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Free Online Courses by Theo McArthur
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
5-6 hrs 37,738 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • Approach selling on Amazon without private labelling or creating your own listings
  • Start with a small budget and scale up
  • Analyse the Amazon marketplace for the best products to sell
  • Find and source wholesale products at the best prices
  • Find and source products using retail arbitrage with free apps and tools
  • Identify and take advantage of existing, established Amazon listings
  • Prepare and send your products to Amazon FBA
  • Compete to take a share of the Buy Box for high sales volume products
  • Evaluate and use tools to help win the Buy Box more of the time
  • Manage multiple products and know which products to re-stock and when
course logo
CERTIFICATE
E-Commerce
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
5-6 hrs
37738 enrolled
How to Generate Actionable Business Ideas
1.5-3 hrs 15,106 learners
By Theo McArthur
You Will Learn How To

Having completed this course, you will be able to:

  • Discuss Generating low budget, high potential ideas
  • Explain how to make an idea unique with just a few simple tweaks
  • Spot and take advantage of the latest trends
  • Validate ideas before making any decisions
  • Test new ideas with minimum risk
  • Find dozens of unique and catchy business or product names
  • Utilise some fun, free software to develop your ideas
  • Use 'out of the box' approach and think different
course logo
CERTIFICATE
Entrepreneurship
How to Generate Actionable Business Ideas
1.5-3 hrs
15106 enrolled
Facebook Advertising for Beginners
1.5-3 hrs 48,999 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • List the steps needed to launch your first Facebook ads campaign
  • Describe ways of finding your ideal audience on Facebook
  • Identify the avoidable common mistakes made by new advertisers
  • Explain how to create a new Facebook 'business' page
  • Describe the prep needed for a new page to running ads
  • Select and develop unique and eyecatching ad images using free online tools
  • Explain what makes appealing ad headlines and text
  • List the different types of Facebook ads
  • Discuss ways of protecting your ads account by complying with Facebook's ad policies
course logo
CERTIFICATE
Facebook Marketing
Facebook Advertising for Beginners
1.5-3 hrs
48999 enrolled
YouTube Marketing: The Five Essential Steps
1.5-3 hrs 22,774 learners
By Theo McArthur
You Will Learn How To

Having completed this course, you will be able to:

  • Identify the videos that will encourage YouTube to send views.
  • Describe how to make videos that keep viewers engaged for longer.
  • Explain how to optimise videos for the search results.
  • Discuss the use a free extension to discover the best 'tags' for your video.
  • Explain how to direct traffic from YouTube to your website.
  • Discuss the set-up Playlists and their importance
  • Outline what makes compelling video titles.
  • Describe how to write video descriptions that tell YouTube what your video is about.
  • Explain how to create video thumbnail images for a high 'click through rate'.
  • Identify free online resource to research the most successful channels.
  • Explain how to set up your own channel.
  • List the steps in building a channel subscriber base.
  • Describe what the YouTube Partner Program is and how to apply
course logo
CERTIFICATE
Marketing
YouTube Marketing: The Five Essential Steps
1.5-3 hrs
22774 enrolled
Copywriting for Conversions: How to Write Persuasive Content
1.5-3 hrs 120,632 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • Explain how to write headlines that grab attention
  • Outline how to create content that converts more readers into buyers
  • Discuss the value of crafting powerful pre-selling content for affiliate offers
  • Outline how to write persuasive product or service reviews
  • Discuss the value creating original selling propositions
  • Explain how to develop high-converting lead generation pages
  • Discuss the use of e-Commerce product descriptions that convert into sales
course logo
CERTIFICATE
Copywriting
Copywriting for Conversions: How to Write Persuasive Content
1.5-3 hrs
120632 enrolled
Sourcing and Customising Best Selling Products for e-Commerce
1.5-3 hrs 15,777 learners
By Theo McArthur
You Will Learn How To

By the end of this course, you will be able to:

  • Select products that are truly in demand
  • Identify products with a minimum of 150% profit margin
  • Discuss the customisation of products to make them unique and special
  • Outline how to get design work and images cheaply
  • Explain how and where to get a product barcode
  • Recall what makes a single product store, or page successful
  • Select the perfect product, information and articles for the store or page
  • Create an attention-grabbing title for your product, including product features and benefits
  • Discuss the benefits of social proofing your store or page, even before you start selling
course logo
CERTIFICATE
Sales Management
Sourcing and Customising Best Selling Products for e-Commerce
1.5-3 hrs
15777 enrolled
Build WordPress Sites That Attract Free Traffic
4-5 hrs 21,518 learners
By Theo McArthur
You Will Learn How To

Having ccompleted this course you will be able to:

  • Outing how to Build a fully SEO optimised WordPress Website
  • Identify the tasks needed to Attract free, high quality traffic from the search engines
  • Explain how to carry out keyword research using the best free tools
  • Discuss how to create website content with page 1 ranking in mind
  • Outline the process of fully SEO optimise website content
  • Explain how to build up social signals for SEO.Explain why you would research keywords your competitors are using
  • Discuss the advantages of getting good 'backlinks' the easy way
  • Outing how to rank content for Google's voice search
  • Discuss the use of videos with page 1 ranking in mind
  • Discuss tweaks that can make your website structure to get more free traffic
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CERTIFICATE
SEO
Build WordPress Sites That Attract Free Traffic
4-5 hrs
21518 enrolled
Showing 1 - 7 of 7
Learner Reviews & Feedback For
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Excellent course! I loved the instructor’s teaching style. The topic was well covered. Excellent examples.
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i learned a lot and im sure it will help me for the future. Im grateful to the whole team. Thanks a lot.
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