20% off all Gift Cards for December! 💌 Treat yourself or a loved one this month!Ends in  : : :

Get Your Discount!
Free Online Courses from the Theo McArthur
Theo McArthur
Experienced digital marketer
298,981
Learners
7
Courses
465
Benefited
Business
Sales & Marketing
Teaching on Alison since Jun, 2020
Theo McArthur's online expertise dates back over 25 years. She has over two decades' experience in website creation, online marketing and e-commerce, as well as several years' experience as a highly successful Amazon seller.

Theo's passion for teaching and her firm belief that everyone should have the opportunity to learn meant that she was delighted to partner with Alison and offer in-depth training at no cost to students. Having published her first full-length training course back in 2015, Theo has now taught over 120,000 students worldwide.

Drawn from her own professional experience, Theo's courses cover a range of topics including website and content creation, blogging, SEO for websites and affiliate marketing. By channeling her expertise acr...
🏆 Top Course by this Course Creator
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
39,524Learners already enrolled
78
27
Not Interested
Free Online Courses by Theo McArthur
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
5-6 hrs 39,524 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • Approach selling on Amazon without private labelling or creating your own listings
  • Start with a small budget and scale up
  • Analyse the Amazon marketplace for the best products to sell
  • Find and source wholesale products at the best prices
  • Find and source products using retail arbitrage with free apps and tools
  • Identify and take advantage of existing, established Amazon listings
  • Prepare and send your products to Amazon FBA
  • Compete to take a share of the Buy Box for high sales volume products
  • Evaluate and use tools to help win the Buy Box more of the time
  • Manage multiple products and know which products to re-stock and when
course logo
CERTIFICATE
Beginner Level
E-Commerce
Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up
5-6 hrs
39524 enrolled
How to Generate Actionable Business Ideas
1.5-3 hrs 16,003 learners
By Theo McArthur
You Will Learn How To

Having completed this course, you will be able to:

  • Discuss Generating low budget, high potential ideas
  • Explain how to make an idea unique with just a few simple tweaks
  • Spot and take advantage of the latest trends
  • Validate ideas before making any decisions
  • Test new ideas with minimum risk
  • Find dozens of unique and catchy business or product names
  • Utilise some fun, free software to develop your ideas
  • Use 'out of the box' approach and think different
course logo
CERTIFICATE
Beginner Level
Entrepreneurship
How to Generate Actionable Business Ideas
1.5-3 hrs
16003 enrolled
Facebook Advertising for Beginners
1.5-3 hrs 52,605 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • List the steps needed to launch your first Facebook ads campaign
  • Describe ways of finding your ideal audience on Facebook
  • Identify the avoidable common mistakes made by new advertisers
  • Explain how to create a new Facebook 'business' page
  • Describe the prep needed for a new page to running ads
  • Select and develop unique and eyecatching ad images using free online tools
  • Explain what makes appealing ad headlines and text
  • List the different types of Facebook ads
  • Discuss ways of protecting your ads account by complying with Facebook's ad policies
course logo
CERTIFICATE
Beginner Level
Facebook Marketing
Facebook Advertising for Beginners
1.5-3 hrs
52605 enrolled
YouTube Marketing: The Five Essential Steps
1.5-3 hrs 23,397 learners
By Theo McArthur
You Will Learn How To

Having completed this course, you will be able to:

  • Identify the videos that will encourage YouTube to send views.
  • Describe how to make videos that keep viewers engaged for longer.
  • Explain how to optimise videos for the search results.
  • Discuss the use a free extension to discover the best 'tags' for your video.
  • Explain how to direct traffic from YouTube to your website.
  • Discuss the set-up Playlists and their importance
  • Outline what makes compelling video titles.
  • Describe how to write video descriptions that tell YouTube what your video is about.
  • Explain how to create video thumbnail images for a high 'click through rate'.
  • Identify free online resource to research the most successful channels.
  • Explain how to set up your own channel.
  • List the steps in building a channel subscriber base.
  • Describe what the YouTube Partner Program is and how to apply
course logo
CERTIFICATE
Beginner Level
Marketing
YouTube Marketing: The Five Essential Steps
1.5-3 hrs
23397 enrolled
Copywriting for Conversions: How to Write Persuasive Content
1.5-3 hrs 128,368 learners
By Theo McArthur
You Will Learn How To

Having completed this course you will be able to:

  • Explain how to write headlines that grab attention
  • Outline how to create content that converts more readers into buyers
  • Discuss the value of crafting powerful pre-selling content for affiliate offers
  • Outline how to write persuasive product or service reviews
  • Discuss the value creating original selling propositions
  • Explain how to develop high-converting lead generation pages
  • Discuss the use of e-Commerce product descriptions that convert into sales
course logo
CERTIFICATE
Beginner Level
Copywriting
Copywriting for Conversions: How to Write Persuasive Content
1.5-3 hrs
128368 enrolled
Sourcing and Customising Best Selling Products for e-Commerce
1.5-3 hrs 16,474 learners
By Theo McArthur
You Will Learn How To

By the end of this course, you will be able to:

  • Select products that are truly in demand
  • Identify products with a minimum of 150% profit margin
  • Discuss the customisation of products to make them unique and special
  • Outline how to get design work and images cheaply
  • Explain how and where to get a product barcode
  • Recall what makes a single product store, or page successful
  • Select the perfect product, information and articles for the store or page
  • Create an attention-grabbing title for your product, including product features and benefits
  • Discuss the benefits of social proofing your store or page, even before you start selling
course logo
CERTIFICATE
Beginner Level
Sales Management
Sourcing and Customising Best Selling Products for e-Commerce
1.5-3 hrs
16474 enrolled
Build WordPress Sites That Attract Free Traffic
4-5 hrs 22,591 learners
By Theo McArthur
You Will Learn How To

Having ccompleted this course you will be able to:

  • Outing how to Build a fully SEO optimised WordPress Website
  • Identify the tasks needed to Attract free, high quality traffic from the search engines
  • Explain how to carry out keyword research using the best free tools
  • Discuss how to create website content with page 1 ranking in mind
  • Outline the process of fully SEO optimise website content
  • Explain how to build up social signals for SEO.Explain why you would research keywords your competitors are using
  • Discuss the advantages of getting good 'backlinks' the easy way
  • Outing how to rank content for Google's voice search
  • Discuss the use of videos with page 1 ranking in mind
  • Discuss tweaks that can make your website structure to get more free traffic
course logo
CERTIFICATE
Beginner Level
SEO
Build WordPress Sites That Attract Free Traffic
4-5 hrs
22591 enrolled
Showing 1 - 7 of 7
Learner Reviews & Feedback For
990
465
i learned a lot and im sure it will help me for the future. Im grateful to the whole team. Thanks a lot.
Was This Review Helpful?
Report
Simple to navigate and understand, which made learning and passing with a 100% score a breeze. Thank you Alison:)
Was This Review Helpful?
Report
Get Exclusive Course Updates
Be the first to know when a new course is available from Theo McArthur . Stay on track with your learning goals and find new opportunities to grow.
View Similar Course Creators
category image
Health
+4
Course creators avatar
Advanced Ideas
Professional personal development
Advanced Ideas is the brainchild of CEO Paul Cline who has been providing personal development training course..Know More
41 Courses
1,102,053 Learners
category image
Information Technology (IT)
+5
Course creators avatar
Channel 9
Computer science written by MS tutors
Channel 9 is a Microsoft community site created in 2004. Originally launched as the company's blog, it is run ..Know More
55 Courses
1,770,554 Learners
category image
Information Technology (IT)
+4
Course creators avatar
Juan Galvan
Digital marketing entrepreneur
Juan E Galvan is a serial entrepreneur in the technology sector with experience ranging from digital marketing..Know More
26 Courses
498,083 Learners
category image
Language
+2
Course creators avatar
Julia Richter
Passionate German teacher
Julia Richter is an artist and educator from Berlin who has been living in Ireland since the early 2000s. A se..Know More
Courses
185,315 Learners
category image
Information Technology (IT)
+8
Course creators avatar
NPTEL
University lecturer curated courses
The National Programme on Technology Enhanced Learning is an online learning platform founded in 2003 by the c..Know More
589 Courses
5,489,386 Learners
category image
Business
+1
Course creators avatar
Paul Ferguson
Highly regarded sales training mentor
Paul Ferguson has been involved in sales and management for over 30 years. He has held various roles from sale..Know More
Courses
7,137 Learners
category image
Information Technology (IT)
+8
Course creators avatar
Professional Academy
Developed by university lecturers
Professional Academy has curated courses since 2008 to make quality online courses freely available to all who..Know More
107 Courses
1,551,465 Learners
category image
Information Technology (IT)
+5
Course creators avatar
Stone River eLearning
Professional provider of tech courses
Stone River eLearning provides corporate, government and education sectors with proven on-demand training for ..Know More
149 Courses
915,533 Learners
Explore All Alison Course Categories
IT
1,273
Courses
Language
314
Courses
Health
1,037
Courses
Teaching & Academics
1,638
Courses
Personal Development
1,317
Courses
Business
1,742
Courses
Sales & Marketing
445
Courses
Engineering & Construction
815
Courses
Management
1,063
Courses

Frequently Asked Questions

Is Alison really free?
The good news is that it’s free to learn on Alison! There is no cost for you to study and complete any of the courses offered by Alison. Once you’ve completed a course, you’ll have the option to purchase a printed or digital Certificate. If you don’t purchase a Certificate or Diploma, you can download your free Learner Record. This is official confirmation of the courses you have completed with Alison and the results you have achieved. Your Learner Record can be found in your Profile/Dashboard.
Create Courses on Alison, Make Money, Empower Millions
Feeling inspired by Theo McArthur? You can become a Course Creator too. Share your expertise with millions of learners and help them grow every day.
Become a Course Creator