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Free Online Courses from the Creative Ways
Creative Ways
Top communication coach
127,156
Learners
4
Courses
242
Benefited
Language
Teaching & Academics
Sales & Marketing
2+
Teaching on Alison since Aug 2021
Creative Ways is the consulting, training and publishing arm of Marcia Yudkin, an author, editor and teacher for more than 40 years. Her publications include 17 books, seven audiobooks, numerous multimedia and online courses and articles in national media such as the New York Times, Yankee Magazine, New Age Journal and Business 2.0.

A 'word person' since childhood, Marcia helps others understand the nuances of language to communicate more clearly, persuasively and artfully.

Marcia mentors and provides feedback for prospective authors, bloggers, content marketers, small business owners and entrepreneurs.
🏆 Top Course by this Course Creator
An Introduction to Proofreading
77,012 Learners already enrolled
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Free Online Courses by Creative Ways
An Introduction to Proofreading
3-4 hrs 77,012 learners
By Creative Ways
You Will Learn How To

By the end of this course, you will be able to:

  • Outline the implications of lousy proofreading
  • Describe how you can trick the brain into catching mistakes
  • Discuss the use of proofreading tools, including those embedded in Microsoft Word
  • Summarize the five proofreading methods
  • Explain the correct way and the incorrect way to use “search and replace” on a document
  • State the six elements that pose special pitfalls for inattentive proofreaders
  • Discuss the dangers posed by last-minute changes and the use of repeated documents such as templates
course logo
CERTIFICATE
Advanced Level
English Grammar
An Introduction to Proofreading
3-4 hrs
77012 enrolled
Fact Checking 101
3-4 hrs 2,629 learners
By Creative Ways
You Will Learn How To

By the end of this course, you will be able to:

  • Summarize how to create a fact-checking routine that catches errors and inconsistencies
  • Outline the difference between opinions that don't warrant a fact-check and statements that do
  • Explain the pitfalls in getting names and numbers correct
  • Discuss the importance of recognizing and discounting biased or outdated sources of information
  • Explain the kinds of mistakes that run the greatest risk of landing you in legal trouble and how to avoid them
  • Outline the best way to handle the consequences if an error does nevertheless slip by you
  • Describe where and how to check various kinds of facts - including a helpful taxpayer-funded free research resource
  • Summarize how not to fall for and pass along hoaxes, rumors and myths that have already gone around the internet
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CERTIFICATE
Advanced Level
Journalism
Fact Checking 101
3-4 hrs
2629 enrolled
Basic Concepts and Techniques for Copywriting
1.5-3 hrs 30,357 learners
By Creative Ways
You Will Learn How To

By the end of this course, you will be able to:

  • Explain through hands-on practice how to turn words into money
  • Summarise how to write the most common types of copywriting projects skillfully
  • Analyse any ‘persuasion challenge’ and identify the factors that will move readers to action
  • Identify all the necessary elements for both the simple, shortest marketing piece and the more complicated ones
  • Compare and differentiate an offering from the competition
  • Describe how to capture a reader’s attention, explain what’s on offer and clinch the deal
  • Discuss how to gain confidence from a start-to-finish overview of effective copywriting
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CERTIFICATE
Beginner Level
Marketing
Basic Concepts and Techniques for Copywriting
1.5-3 hrs
30357 enrolled
Advanced Copywriting Skills and Techniques
3-4 hrs 17,158 learners
By Creative Ways
You Will Learn How To

By the end of this course, you will be able to:

  • State the primary purpose of words in marketing
  • Discuss how ‘surprise’ makes ideas more memorable and persuasive
  • Identify the criteria for using unexpected words
  • Distinguish between a pun and puffery
  • Explain the benefits of details in copywriting
  • Define a ‘metaphor’ in terms of copywriting
  • Recall various creative techniques to boost content structure and sound
  • Discuss the functions of questions in copywriting
  • Explain some forbidden approaches in copywriting
  • Discuss the drawback of excessive creativity in marketing writing
  • State the concepts to be considered when rewriting
  • List and distinguish between the various forms of sentences in copywriting
course logo
CERTIFICATE
Advanced Level
Marketing
Advanced Copywriting Skills and Techniques
3-4 hrs
17158 enrolled
Showing 1 - 4 of 4
Learner Reviews & Feedback For
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Abigail O.
I really love this course, as it exposed me to the proofreading profession.
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Calista G.
I learned a lot, the lecture videos was clear and the course provided many examples, which helped me further understand the materials
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