After completing this module, you will be able to:
•Identify the basics of revenue management, including the tools, and data used in the practice
•Indicate the tools and software used by revenue managers for supply and demand data analysis
•Explain segmentation, forecasting, and budgeting as effective tools for target planning
•Discuss the four processes involved in budgeting (long-term planning)
•Describe the relationship between segmentation and forecasting