Having completed this module, you will be able to:

Define innovation
Discuss the reasons why organizations need to innovate
List the global trends affecting business and creating pressure to innovate
List the four main areas for innovation in organizations
Identify the stage your products or services are in the product life-cycle
Determine how your products and services need to evolve in order to remain relevant to changing trends
Explain the four-step model to boost innovation in your organization
Select the best ideas for implementation utilizing the Innovation Grid
Explain how you and your colleagues can start thinking out of the box to innovate better