By the end of this course, you will be able to:

• Discuss the SWOTs and apply them to the solution of a problem
• Describe and evaluate the asymmetric communications brief
• Explain how copy research and copy testing is conducted
• List and describe the types of appeals used by advertisers
• Define and describe advergaming, the diffusion of innovation, relevance and resonance
• Describe and define CPM, CPC, CPA, CPV, and CPS
• Recall the various radio day-parts
• List and describe five factors that make up an ad’s likeability, and the principles that increase a print ad’s impact
• Describe the distinctive nature of the Shepardson, Stern and Kaminsky (SS+K) organization

By the end of this course, you will be able to:

• Describe how and why organizations change
• Discuss the phases of implementing change in an organization
• Describe the importance of leadership throughout periods of organizational change
• Explain the role stakeholders play in the process of implementing change in an organization
• Explain the role that "culture" plays in change management
• Discuss various approaches that can be used when attempting to implement change in an organization
• Assess the reasons people often resist change
• Explain strategies for planning and executing change effectively
• State the importance of communication skills throughout periods and phases of change

By the end of this course, you will be able to:

• Define risk from a wide variety of perspectives
• List the various processes that risk professionals engage in to identify and mitigate risk
• Describe the process that insurers go through when insuring an exposure
• Describe the basic requirements and characteristics of insurance contracts
• Describe the range of risks that List the various risks that global corporations face
• State and define the most common sources of liability in society
• Define the risks that all individuals face throughout the life cycle
• Discuss the various ways in which life cycle risks can be mitigated

By the end of this course, you will be able to:

• Identify the seven main responsibilities of HRM managers
• Discuss why diversity and multiculturalism are important to the success of organizations
• Outline the recruitment and selection process
• Explain the various types of interviews and interview questions
• Explain the types of tests that can be administered as part of the selection process
• Explain the goals of a compensation plan
• Explain the four steps involved when training an employee
• Explain and give examples of the types of training that can be offered within an organization
• Understand the uses and applications of a career development program
• Describe the four types of communication in the workplace
• Define the various types of management style

By the end of this course, you will be able to:

• Identify the seven main responsibilities of HRM managers
• List the seven main areas of HRM focus
• Explain the need to alter strategic plans and goal settings as the internal and external environments change
• Discuss why diversity and multiculturalism are important to the success of organizations
• Outline the recruitment and selection process
• Describe current and future human resource needs

After completing this course you will be able to:

• Explain the steps to an effective recruitment strategy
• Develop a job analysis and job description and identify specific job skills
• Explain and discuss the steps involved in the selection process
• Explain the various types of interviews and interview questions
• Discuss interview methods and potential mistakes in interviewing candidates
• Discuss the different types of selection models
• Explain the goals of a compensation plan
• Explain the various types of benefits that can be offered to employees

After completing this course you will be able to:

• Explain the four steps involved when training an employee
• Explain and give examples of the types of training that can be offered within an organization
• Explain the types of training delivery methods
• Design a training program framework
• Understand the uses and applications of a career development program
• Explain the concept of emotional intelligence
• Describe the four types of communication in the workplace
• Explain the various communication styles and identify your own style
• Define nonverbal communication and describe the importance of it in an HR setting
• Define the various types of management styles
• Explain how we can determine which style to use in a variety of situations

By the end of this course, you will be able to:

• Explain employee rights
• Define and explain how to develop a process for handling employee performance issues
• Define the reasons for a formal performance evaluation system
• Explain the process to develop a performance review system
• Describe the various appraisal methods
• Discuss best practices in performance review planning
• Explain OSHA laws
• Explain health concerns that can affect employees at work