So, you graduate from an Alison free online course and you get a Free Alison Graduate T-Shirt. That’s the simple idea behind this program – and it WORKS!!!!!! More people complete their course if they have an incentive like a T-Shirt to do so.
Alison’s self-paced free online courses are relatively short at Certificate Level, getting considerably longer for our Diploma and Learning Path levels. Yet, getting a student to complete a Certificate Course (between 1.5 and 2.5 hours long), can still be a challenge when it’s the learner’s first time to complete an online course, or indeed a course on a particular topic.
What can make all the difference is something simple, something small, an Alison GRADUATE T-Shirt. Successfully completing an Alison course, where you must get 80% of the assessment questions correct can be intimidating for some learners. Awarding the successful Alison Graduate a free Alison Graduate T-Shirt can be a proud moment for the successful student. A further incentive is to get a small group of learners to complete together. Besides awarding them with a parchment or PDF download of their award, adding a free T-Shirt can be a very powerful incentive. In recent months, we ran an experiment with a great partner of ours, the Central Careers Center in West Palm Beach, Florida who regularly recommend its clients to learn on Alison.
The experiment was this; in addition to encouraging local employment seekers to study and up-skill themselves online, we offered them a FREE Alison Graduate T-Shirt to see if this small gesture would improve completion rates and get more people to complete their courses and certify online. The answer was a resounding YES!!!
Participants in the program stated that they took pride in wearing the Alison T-shirts and it empowered them to want to accomplish more. Since the start of this project, I have seen an increase in those that have a desire to improve their skills through online learning as evidenced by the number of individuals enrolled in classes at Alison.com. I also believe that the promise of a Graduate t-shirt will have a positive impact on the number of course completions!
- Sandy Wright, Supervisor, Client Services at Central Career Services
Given the success enjoyed, we would like to offer other Career Centers across the USA the opportunity to participate. We charge a very nominal price for the high quality 100% Cotton T-Shirts which we dispatch in bulk to your location – costs are as low as we can make them, and also provide posters for publicity, and also general advice about how to go about the promotion.
If you think this might work among your staff and clientele, please email [email protected] and we’ll be in touch.
*We hope to make this offer international later this year.
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