Measurement of Consumer Attitudes

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Module 1: Consumer Attitudes - Measurement and Change

Module 1: Introduction to Consumer Behavior

Introduction to Consumer Behavior - Learning Outcomes

Introduction to Consumer Behavior - Defining Consumer Behavior

Introduction to Consumer Behavior - The Nature and Scope of Consumer Behavior

Introduction to Consumer Behavior - Buyer Roles

Application of Consumer Behavior - Marketing Environments and Segmenting the Market

Application of Consumer Behavior - Marketing Strategies and the 4 Ps

The Study of Consumer Behavior - Importance, Evolution and its Interdisciplinary Nature

Introduction to Consumer Behavior - Lesson Summary

Module 2: Introduction to the Consumer Decision Process

Introduction to the Consumer Decision Process - Learning Outcomes

Introduction to Consumer Decision Making - Problem Solving

Consumer Decision Making - Types of Problem Solving - EPS, LPS & RPS

Consumer Decision Making - Buyer Roles

Consumer Decision Making Process - Stage I

Consumer Decision Making Process - Stages II & III

Consumer Decision Making Process - Stages III, IV & V

Introduction to the Consumer Decision Process - Lesson Summary

Module 3: Introduction to Models of Consumer Behavior

Introduction to Models of Consumer Behavior - Learning Outcomes

Introduction to Models of Consumer Behavior

General Models of Consumer Behavior - The Economic, Psychological and Psychoanalytic I Models

General Models of Consumer Behavior - The Psychoanalytic Model II and the Sociological Model

Introduction to Models of Consumer Behavior - Lesson Summary

Basic Models of Consumer Behavior - Model of Consumer Buying I

Basic Models of Consumer Behavior - Model of Industrial Buying

Basic Models of Consumer Behavior - Model of Consumer Buying II

Module 4: Models of Consumer Behavior - Specific Models

Specific Models of Behavior - Howard Sheth Model of Consumer Behavior

Models of Consumer Behavior - Specific Models - Learning Outcomes

Specific Models of Consumer behavior - EKB Model of Consumer Behavior

Specific Models of Behavior - Nicosia's model of Consumer Decision Making Process

Specific Models of Consumer Behavior - EKB & EBM Models of Consumer Behavior

Specific Models of Consumer Behavior - The Bettman Information Processing Model of Consumer Choice

Models of Consumer Behavior - Specific Models - Lesson Summary

Module 5: Diploma in Applied Psychology - Consumer Behavior - First Assessment

Diploma in Applied Psychology - Consumer Behavior - First Assessment

Module 6: Introduction to Consumer Attitudes

Introduction to Consumer Attitudes - Learning Outcomes

Defining Consumer Attitude and the Nature of Attitudes

Functions of Consumer Attitudes

Structural Models of Consumer Attitudes I

Structural Models of Consumer Attitudes II

Structural Models of Consumer Attitudes III

Introduction to Consumer Attitudes - Lesson Summary

Module 7: Consumer Attitudes - Measurement and Change

Consumer Attitudes - Formation and Change - Learning Outcomes

Consumer Attitude Formation and Change

Changing Consumer Attitudes I

Changing Consumer Attitudes II

Consumer Attitudes - Formation and Change - Lesson Summary

Module 8: Theories of Personality

Theories of Personality - Learning Outcomes

Consumer Personality

Theories of Consumer Personality I

Theories of Consumer Personality II

Theories of Personality and the study of Self-Image and Self-Concept

Theories of Personality - Lesson Summary

Module 9: Diploma in Applied Psychology - Consumer Behavior - Second Assessment

Diploma in Applied Psychology - Consumer Behavior - Second Assessment

Course assessment

Diploma in Applied Psychology - Consumer Behavior - Final Assessment

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