The acronym MSME stands for Micro, Small and Medium Enterprise and a business is qualified as a Micro, Small or Medium Enterprise on the basis of its maximum investment and turnover.

A start-up is an enterprise incorporated as a private limited company, a partnership, or a limited liability partnership and for which the period of incorporation is less than 10 years, with a turnover that does exceed 100 crore

Important points to be followed by start-up:
•Should be working towards innovation, development, improvement of product or process in a domain or field
•Should be a scalable business model
•High potential of employment generation

IP strategy for startup and MSME include the following important points
•Confidentiality
•Ownership and % sharing
•IP policy
•IP audit
•Trademark
•Patent filing and administration
•Marketing strategy and related IP
•Use of open innovation
•Avoid litigation
•Talent acquisition & IP

IP transaction means monetization of intellectual property. When dealing with IP transaction, contract law comes into the picture and it plays a very crucial role. All over the IP transaction process, the following point must be taken into consideration:
•Technology development
•Technology acquisition
•Turnkey projects
•Divestitures
•Collaborations
•Strategic alliances
•Joint ventures
•Foreign direct investments
•IP licensing
•Specialized IP holding company


We move from industry based economy towards knowledge based economy where wealth creation steams from technological innovation and that gives rise to the importance of IP rights. A good business model for MSME and Start-ups encompasses the following points
•Marketplace
•Sponsorship
•Franchise
•Disintermediation
•Pre-order