Tell the world about your goods or services with the help of Alison’s free online marketing strategy courses. With a vast range of traditional and digital media to consider, it makes sense to avail of the knowledge shared by Alison’s expert trainers. We suggest the Diploma in Marketing Management for comprehensive teaching on everything from current market research processes to marketing strategies for different business types. For help in maximising the opportunities from different social media platforms, we recommend the Diploma in Social Media Strategy or for a shorter option, focussing on marketing funnels, we suggest the certificate course Digital Marketing Overview.

Alison’s free online certificate courses in marketing strategy provide concise and targeted training that will enhance any marketing professional’s résumé. Digital Marketing Overview is recommended for those interested in implementing a AIDA marketing funnel and using webinars, presentations and email marketing to grow their business. We recommend Marketing Management - Analyzing Competitors and Customers for a foundation in using PESTEL and SWOT frameworks to benchmark your performance and stay ahead of the competition. Knowing your market is fundamental to devising strategies for success. We suggest Marketing and Consumer Behaviour for an understanding of the differences between business-to-business (B2B) and business-to-consumer (B2C) markets.