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Advanced Level
Conceptos básicos de la investigación de mercados
1,392Learners already enrolled
5-6 Avg Hours
CPD Accredited
Conceptos básicos de la investigación de mercados
Este curso en línea gratuito explica cómo llevar a cabo una investigación de mercado que construya su marca e impulse el crecimiento empresarial.
El objetivo de la investigación de mercado es adquirir datos sobre el comportamiento de los consumidores para ayudarlos a encontrar clientes y acaparar el mercado. Todos los sectores utilizan estrategias de ... El objetivo de la investigación de mercado es adquirir datos sobre el comportamiento de los consumidores para ayudarlos a encontrar clientes y acaparar el mercado. Todos los sectores utilizan estrategias de investigación de mercados para identificar y llegar a su público objetivo. Con la enorme cantidad de datos disponibles, es crucial que aprenda a clasificarlos para proporcionar un análisis profundo que guíe las estrategias de mercado efectivas que impulsen el crecimiento. Regístrate para adquirir esta valiosa habilidad.
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What You Will Learn In This Free Course
- Compare the concepts of market and ...
- Discuss the advantages and disadvan...
- Identify the different types of res...
- Describe the stages of the marketin...
- Compare the concepts of market and marketing research
- Discuss the advantages and disadvantages of internal and external researchers
- Identify the different types of research data
- Describe the stages of the marketing research process
- Discuss how to define a research problem
- Explain the significance of sample size, unit, frame and research method
- Recall the steps involved in the development of survey instruments
- List the different types of research
- Identify the various classifications of research design
- Describe survey design and organize fieldwork
- Explain how hypothesis testing works
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