A bachelor's degree in English, communications, journalism, advertising, or a related field is typically preferred. Proficiency in Microsoft Office, Google Drive, and online project management tools is also recommended.

While not mandatory, certification from credible organizations can enhance job prospects, demonstrate competency, and carry a significant salary premium.

Key skills include strong writing, creativity, communication, SEO, research, attention to detail, and proficiency in digital marketing tools.

Internships, freelance writing, and experience in marketing departments, media outlets, or content agencies are valuable. A diverse portfolio showcasing various media formats is crucial.

Responsibilities include creating, editing, and proofreading content for ads, publications, and websites; collaborating with art directors; conducting research; presenting drafts to clients; and maintaining brand voice across different channels.