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Gestão de varejo: marketing e gestão de marcas
Beginner Level

Gestão de varejo: marketing e gestão de marcas

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  • 1.5-3 Avg Hours
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  1. Negócios
  2. Gestão
  3. Gestão de varejo: marketing e gestão de marcas

Gestão de varejo: marketing e gestão de marcas

Aprenda a comercializar sua loja e gerenciar sua marca de forma eficaz com este curso on-line gratuito de marketing de varejo.
Este curso on-line gratuito de treinamento em gerenciamento de marcas ensinará a importância do gerenciamento de marcas e do marketing de varejo de forma eficaz. Aprenda a criar uma marca atraente e coesa e... Este curso on-line gratuito de treinamento em gerenciamento de marcas ensinará a importância do gerenciamento de marcas e do marketing de varejo de forma eficaz. Aprenda a criar uma marca atraente e coesa e, ao mesmo tempo, tornar sua loja mais visível para seu mercado-alvo usando nosso guia específico. Se você está apenas começando sua carreira de marketing de varejo ou é um gerente querendo impulsionar sua marca, aprenda habilidades valiosas de marketing de varejo para ajudá-lo em seu futuro.
COURSE PUBLISHER Advance Learning - Management, Leadership & StrategyLeadership & strategy experts
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What You Will Learn In This Free Course

  • Define what is meant by a trend...
  • Describe how best to target custome...
  • Outline how to communicate with cus...
  • List ways of dealing with unhappy c...
  • Define what is meant by a trend
  • Describe how best to target customers in your store
  • Outline how to communicate with customers
  • List ways of dealing with unhappy customers
  • Describe what is meant by multiple channels
  • Analyze the role of the budget in marketing
  • Outline the difference between marketing and brand management
  • Discuss some of the branding resources available
  • Compare the keys to successful brand management
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Course Modules
Course Description
Alison Certificates
Module

Trends, Targeting, and Communicating with Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how ... Read More In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise. Read Less
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Module

Multiple Channels and Retail Marketing

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of r... Read More In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly. Read Less
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Module

Brand Management

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to cur... Read More In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps. Read Less
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Course assessment

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Knowledge & Skills You Will Learn

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Learner Reviews & Feedback For Gestão de varejo: marketing e gestão de marcas

85
Godswill Aniefiok S. Alison Graduate
loved this course
The teachings were simplified for easy understanding.
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Goodhope M. Alison Graduate
loved this course
Thank you so much to Alison. I just got my certificate
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Djillali Y. Alison Graduate
loved this course
It was really helpful more so than I initially thought :)
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Nakia B. Alison Graduate
loved this course
This course brought a lot of things I had no idea even existed in marketing and branding...so glad I came across this course with Alison!
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Rahul W. Alison Graduate
Great learning as it helps an individual to strive forward and do well at the same time broaden its learning curve.
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