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Discover how to gain buyers for products or services with Alison’s free online advertising courses. Advertising is one element of an overall marketing strategy and usually involves buying space or airtime. The Diploma in Social Media Strategy is an in-depth exploration of new and exciting platforms and is full of guidance on targeting resources most effectively. To forge a career in advertising in the lucrative travel industry, we recommend Alison’s short Tourism - Marketing and Promotion course while the Advanced Diploma in Mastering Elite Digital Marketing for Consultants is perfect for entrepreneurs with ambitions to run their own digital marketing or advertising agency.
Anyone at the start of their career or already working in an aspect of marketing can bolster their skillset and their CV with a free online certificate course in advertising from Alison. These short, practical courses focus on one aspect of this extensive field. We recommend Tourism - Marketing and Promotion for excellent training in getting exposure for tourism and travel products. For an introduction to the field that is relevant to today’s market and full of teaching for newcomers we suggest Digital Advertising and Marketing 101 which is part of a series of courses. One of the most exciting new developments in advertising is affiliate marketing. Find out how to make it work for you and your business with the course Master Affiliate Marketing With this Step-by-Step Guide.
Gaining certification in one of Alison’s free online diploma courses in advertising demonstrates ambition and determination to succeed in this exciting field. Diploma courses last up to 20 hours and cover a range of topics. The Diploma in Social Media Strategy includes everything from setting goals and selecting the best platforms for a particular product to organising schedules for SM campaigns. We recommend Alison’s Advanced Diploma in Mastering Elite Digital Marketing for Consultants and anyone keen to launch or grow their own digital marketing agency. It includes step-by-step guides and templates that can be adapted to suit particular prospects and covers advertising essentials, such as Google Ads and Facebook Ads and tracking their performance. Understanding what is working and what is not is essential for success in advertising and the Diploma in Marketing Analytics provides training in tools such as R programming, customer segmentation and target positioning.