Sales Management - Business Ethics and Sales - Revised
Learn more about the theory and practice of business ethics relating to sales, with this free online course.
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CertificaçãoView course modules
Ethics are a system of moral principles that define right and wrong and provide a guiding philosophy for every decision people make. The consequences of unethical behaviour can range from embarrassment to suspension, loss of a job, or even jail time, depending on the act. This course will give you a deeper understanding of ethics and ethical behaviour. You will also learn the role of values in personal and work-related ethics.
The way you communicate can determine the level of trust that your colleagues or customers have in you. This course will teach you the elements of effective business communication. It will also discuss the appropriate etiquette that must be observed in business communication. The implications of the different types of verbal and nonverbal communication will also be covered. You will then study informational interviews and how they can help in a career search.
The course then covers the important topics of consumer behaviour and the buying process. You will study the different types of customers and buyers, the role of emotion in buying, and the steps in the buying process. Finally, you will learn how the FAB process - which stands for Feature, Advantage, and Benefit - can create an emotional appeal for your customers. These are really useful pieces of information that will be a great boost for your career. So why wait? Start your next learning journey, today.Start Course Now
Business Ethics - Learning outcomes
Principles and Ethics in Selling
Ethical Behavior in Sales
Policies, Practices and Cultures
Business Ethics - Lesson Summary
Power of Effective Communication
Power of Effective Communication - Learning Outcomes
Behavior and Etiquette
Power of Effective Communication - Lesson Summary
Understanding the Customer
Understanding the Customer - Learning Outcomes
The Buying Process
Your Personal FAB
Understanding the Customer - Lesson Summary
At the end of this certificate course, you will be able to:
- Explain ethics and ethical behaviors in business
- Identify how company policies reflect business ethics
- Explain the elements of effective business communication
- Recognize the implications of different types of verbal and non-verbal communication
- Describe the different types of customers
- Explain the types of buying and buying situations
- List the steps in the buying process
- Explain the role of emotion in the buying process
- Develop your personal FAB message
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- Uma forma de mostrar a sua habilidade de aprender e alcançar altos resultados