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Intermediate Level
Introdução às estratégias de marketing e análise de casos
1,745Learners already enrolled
4-5 Avg Hours
CPD Accredited
Introdução às estratégias de marketing e análise de casos
Este curso on-line gratuito ensina sobre os aspectos importantes de estratégias de marketing eficazes e como aplicá-las.
Conheça os fundamentos do marketing moderno, com foco especial na estratégia de marketing eficaz, neste curso on-line gratuito. Ele começa com uma análise das origens do marketing, bem como da importânci... Conheça os fundamentos do marketing moderno, com foco especial na estratégia de marketing eficaz, neste curso on-line gratuito. Ele começa com uma análise das origens do marketing, bem como da importância do gerenciamento profissional de marketing e das funções que o marketing tem em ajudar a garantir o sucesso de uma empresa. Você também analisará estudos de caso da vida real para ver como eles podem ajudá-lo a elaborar estratégias de marketing apropriadas.
COURSE PUBLISHER -
What You Will Learn In This Free Course
- Define what the term 'marketing' me...
- Explain how marketing has evolved o...
- Differentiate between the different...
- Identify the aim of marketing...
- Define what the term 'marketing' means
- Explain how marketing has evolved over the years
- Differentiate between the different types of marketing
- Identify the aim of marketing
- Discuss the role of marketing in a company
- Discuss the benefits of case analysis
- Describe the process of developing a case study
- Evaluate a real life case study in terms of case methods
- Explain a company's market environment
- Discuss what contributes to consumer buyer behaviour
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Knowledge & Skills You Will Learn
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