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Behavioral Science Foundations for Product Management
Intermediate Level

Behavioral Science Foundations for Product Management

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Behavioral Science Foundations for Product Management

Este curso online gratuito vai ensiná-lo a criar produtos e experiências que genuinamente se engajam com os clientes.
A gestão de produtos em ciência comportamental requer uma compreensão profunda dos fatores emocionais e sociais que impactam o comportamento do consumidor. As configurações sociais e as emoções influen... A gestão de produtos em ciência comportamental requer uma compreensão profunda dos fatores emocionais e sociais que impactam o comportamento do consumidor. As configurações sociais e as emoções influenciam a forma como os clientes encaram, se engajam e acabam por escolher quais coisas comprar. Este curso discute como os elementos sociais e emocionais influenciam o comportamento do cliente e orienta como os gerentes de produto podem usar esses aspectos para melhorar a satisfação do usuário e o apelo do produto.

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