Free Online Marketing du contenu Courses

Content marketing has exploded since the dawn of the 21st century as Internet use, access to mobile phones and the popularity of social media sites all continue to surge. Here are some of our most popular content marketing courses:

1. Value-based Content Creation Strategy

Do you know how to fill gaps in your ‘content inventory’? Do you know how to create different levels of content for different purposes? If not, sign up for this incredible course to take your content creation up a few notches.

2. Content Syndication: Maximising Your Online Engagement

What if your potential audience could find your content on accounts they already visit, instead of only by your accounts? Sign up to learn how to create partnerships with other creators to widen your reach.

3. Content Management Strategies

Managing content is now a full-time job. Luckily CMS or content management systems allow us to make copy and images live with the press of a (sometimes quite a few!) buttons. This important course explains how you can use a CMS to control information and be on top of large amounts of content.

In the past, if you wanted to sell a microwave oven or a hair dryer, you would have bought an advert in a magazine and on television telling your potential clients to buy one. Now, with content marketing, you would not buy advertising space. Instead, you would create a Facebook video showing all the dishes you can cook in your microwave. You would make a TikTok video showing how the hair dryer helps create lots of different styles and how it fits in your overnight bag. In other words, you would persuade people to buy your product using content (blogs, videos, posts, collabs etc) rather than telling them to buy it using traditional media. Content marketing is perceived as more ‘authentic’ and thus reliable because it seems to show people just like you using the product or service you’re interested in, which leads to greater interest and - hopefully - sales.

You may already have a TikTok account where you entertain your friends or a stunning collection of Insta Stories. 

Our online courses will show you how to:

• Grow your brand
• Attract sponsors
• Find new ways of optimising your message
• Make money

To do all of this successfully, you need to understand:

• Analytics
• User behaviour
• Micro targeting 
• CMS
• Syndication

A free course in content marketing will help you with all of that!

Background experience with your own accounts definitely helps but a course will open up new avenues you were unaware of. If you want to work with big companies or even join a global brand, a certification will help your CV or resume go to the front of the pile. It is the difference between being able to bake a cake in your kitchen and going to culinary school to bake a cake in a restaurant - the first one will be delicious but the second will be delicious, attract good reviews and make a profit!

Remember, Alison courses:

• Have no monthly subscription fees
• Have no registration fees
• Have no enrollment fees
• Have no limit on how many courses you can do
• Have no time limit on completing a course

Once you have passed a course, you have the option of purchasing a certificate for a nominal amount. This is super-useful to add to your CV or resume but not compulsory at all. The choice is yours!