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Beginner Level
Gestion du marketing - Analyse des concurrents et des clients
23,358Learners already enrolled
1.5-3 Avg Hours
CPD Accredited
Gestion du marketing - Analyse des concurrents et des clients
Mieux comprendre le rôle de l'analyse concurrentielle à l'aide des cadres PESTEL et SWOT dans le marketing.
L'analyse concurrentielle aide une organisation à identifier ses concurrents et à évaluer leurs stratégies. Cela permet aux organisations de déterminer les forces et les faiblesses de leurs concurrents p... L'analyse concurrentielle aide une organisation à identifier ses concurrents et à évaluer leurs stratégies. Cela permet aux organisations de déterminer les forces et les faiblesses de leurs concurrents par rapport à leurs propres produits ou services. Ce cours vous enseignera le rôle de l'analyse concurrentielle dans le marketing, les principales stratégies commerciales qui sous-tendent le marketing et l'importance d'analyser et de comparer votre entreprise à vos concurrents.
COURSE PUBLISHER -
What You Will Learn In This Free Course
- Discuss important features of compe...
- Define the objectives of marketing...
- Describe ways to analyse a company’...
- Outline different strategies for ma...
- Discuss important features of competitor analysis
- Define the objectives of marketing
- Describe ways to analyse a company’s marketing strategy
- Outline different strategies for marketing
- Discuss SWOT Analysis
- Outline what is involved in competitive analysis
- Recall the different factors of the PESTEL framework
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Knowledge & Skills You Will Learn
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Learner Reviews & Feedback For Gestion du marketing - Analyse des concurrents et des clients
Very informative and very helpful for working professionals to upskill themselves.
This course really helped me now i am learning and experience thereof
Nadine Felecia Africa G. ![]()
Alison Graduate
Alison Graduate I enjoyed this course and it really helped I to define the objectives of marketing and to describe ways to analyse a company’s marketing strategy which outline different strategies for marketing.
Khant Ko Ko K. ![]()
Alison Graduate
Alison Graduate the course is very interesting!
Olawale O. ![]()
Alison Graduate
Alison Graduate Very insightful and professional. I was particularly intrigued with the way the lectures merged PESTEL & SWOT Analysis together and the relationship with competition dynamics.
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