Sales Management - Business Ethics and Sales - Revised
Learn more about the theory and practice of business ethics relating to sales, with this free online course.
Description
Ethics are a system of moral principles that define right and wrong and provide a guiding philosophy for every decision people make. The consequences of unethical behaviour can range from embarrassment to suspension, loss of a job, or even jail time, depending on the act. This course will give you a deeper understanding of ethics and ethical behaviour. You will also learn the role of values in personal and work-related ethics.
The way you communicate can determine the level of trust that your colleagues or customers have in you. This course will teach you the elements of effective business communication. It will also discuss the appropriate etiquette that must be observed in business communication. The implications of the different types of verbal and nonverbal communication will also be covered. You will then study informational interviews and how they can help in a career search.
The course then covers the important topics of consumer behaviour and the buying process. You will study the different types of customers and buyers, the role of emotion in buying, and the steps in the buying process. Finally, you will learn how the FAB process - which stands for Feature, Advantage, and Benefit - can create an emotional appeal for your customers. These are really useful pieces of information that will be a great boost for your career. So why wait? Start your next learning journey, today.
Inicio Curso AhoraModules
Business Ethics
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Business Ethics - Learning outcomes
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Principles and Ethics in Selling
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Ethical Behavior in Sales
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Policies, Practices and Cultures
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Business Ethics - Lesson Summary
Power of Effective Communication
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Power of Effective Communication - Learning Outcomes
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Effective Communication
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Behavior and Etiquette
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Informational Interviews
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Power of Effective Communication - Lesson Summary
Understanding the Customer
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Understanding the Customer - Learning Outcomes
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Consumer Behavior
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The Buying Process
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Your Personal FAB
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Understanding the Customer - Lesson Summary
Course assessment
Learning Outcomes
At the end of this certificate course, you will be able to:
- Explain ethics and ethical behaviors in business
- Identify how company policies reflect business ethics
- Explain the elements of effective business communication
- Recognize the implications of different types of verbal and non-verbal communication
- Describe the different types of customers
- Explain the types of buying and buying situations
- List the steps in the buying process
- Explain the role of emotion in the buying process
- Develop your personal FAB message
Certification
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.
Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results