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Intermediate Level
Diploma em Gestão Integrada de Marketing
6,540Learners already enrolled
10-15 Avg Hours
CPD Accredited
Diploma em Gestão Integrada de Marketing
Estude como integrar estratégias, processos, tecnologias e pessoas em todo o ecossistema de marketing neste curso.
Este curso on-line gratuito ensinará sobre os fundamentos do gerenciamento integrado de marketing (IMM) e seu impacto no mercado consumidor. Ele começa apresentando a história do marketing e os diferentes ... Este curso on-line gratuito ensinará sobre os fundamentos do gerenciamento integrado de marketing (IMM) e seu impacto no mercado consumidor. Ele começa apresentando a história do marketing e os diferentes conceitos do marketing contemporâneo. Você analisará modelos comportamentais, estratégias e gerenciamento do consumidor no contexto de diferentes marcas e publicidade.
COURSE PUBLISHER -
Total XP: What You Will Learn In This Free Course
- Define what marketing is...
- Differentiate between the different...
- Evaluate a real-life case study in ...
- Explain a company's market environm...
- Define what marketing is
- Differentiate between the different types of marketing
- Evaluate a real-life case study in terms of case methods
- Explain a company's market environment
- Discuss what contributes to consumer buying behaviour
- Discuss market segmentation and variables
- Explain the different models which aid in analysing the market
- Discuss the process of developing a market strategy statement
- Discuss the advantages of a strong brand
- Explain channel management and channel flow
- Explain how advertising is used in marketing communication
- Discuss important aspects of a corporate strategy and make recommendations
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Knowledge & Skills You Will Learn
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Marketing Manager When customers make purchases, they rarely acknowledge the invisible hand of the marketing team that played a role in their decision. Marketing Managers are in charge of bringing their company's produ
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Learner Reviews & Feedback For Diploma em Gestão Integrada de Marketing
The course has helped me as a consultant in offering professional advice in the field of marketing. It has enhanced my professional career.
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