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Motori di raccomandazione nell'analisi di marketing
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Motori di raccomandazione nell'analisi di marketing

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  3. Motori di raccomandazione nell'analisi di marketing

Motori di raccomandazione nell'analisi di marketing

I motori di raccomandazione, il concetto di RFM e l'analisi del paniere di mercato sono trattati in questo corso gratuito di marketing online.
Recommendation Engines in Marketing Analysis è un corso online gratuito che offre una comprensione approfondita dei motori di raccomandazione e dell'analisi del mercato al dettaglio. Imparerai a conoscere la... Recommendation Engines in Marketing Analysis è un corso online gratuito che offre una comprensione approfondita dei motori di raccomandazione e dell'analisi del mercato al dettaglio. Imparerai a conoscere la ricerca RFM (recency, frequency, money), l'analisi del paniere di mercato per i rivenditori e alcuni problemi affrontati nell'analisi della vendita al dettaglio. Registrati a questo corso oggi e porta le tue capacità di analisi di marketing al livello successivo.
COURSE PUBLISHER NPTELUniversity lecturer curated courses
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What You Will Learn In This Free Course

  • Analyze the application of the reco...
  • Discuss the use of the collaborativ...
  • Identify the practical approach to ...
  • Explain the concept of recency, fre...
  • Analyze the application of the recommendation engine for an e-commerce firm
  • Discuss the use of the collaborative filtering method in the recommendation engine
  • Identify the practical approach to collaborative filtering in marketing
  • Explain the concept of recency, frequency, monetary technique
  • Discuss the use of RFM analysis in R with a real data set
  • Describe how RFM analysis can be done in Excel
  • Analyze the application of market basking analysis in marketing
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Course Modules
Course Description
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Module

Recommendation Engine and Retail Analysis

In this module, you will be introduced to the concept of recommendation engine and retail analytics in marketing. You will also be introduced to the features of collaborative filte... Read More In this module, you will be introduced to the concept of recommendation engine and retail analytics in marketing. You will also be introduced to the features of collaborative filtering in marketing analytics as well as the problems faced in the retail analysis. Read Less
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RFM and Market Basket Analysis

In this module, you will be introduced to the concept of recency frequency monetary and market basket analysis, as well as the use of RFM and market basket analysis for different l... Read More In this module, you will be introduced to the concept of recency frequency monetary and market basket analysis, as well as the use of RFM and market basket analysis for different life situations. You will also be introduced to the methods of doing simple analytics that is not focused on predictions. Read Less
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