September 2nd 2017: Alison free online course - Diploma in Public Relations

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

The free Alison online course Diploma in Public Relations provides a step-by-step view of the practices and theories relevant to the field of public relations. Learners will study relevant case studies throughout the course as examples of these theories in practice.

Learners will study the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. This course will also examine ethics, moral analysis, and will  discuss the best practices to ensure excellent public relations.

This course will be  of great interest to professionals working in the area of public relations, management and communications, and to people who would like to learn more about the practices and theories in PR.

Alison CEO Mike Feerick said, “In today's competitive market, reputation can be a company's biggest asset. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.”

You can see the course here.