Marketing orientado pela psicologia: impulsione as vendas e a carreira

Descubra os segredos da psicologia do marketing para criar estratégias de crescimento sustentável de alto impacto por meio deste curso gratuito.

Liberte o poder da psicologia para revolucionar sua abordagem de marketing. Explore as profundezas da mente do consumidor, entendendo seus desejos, motivações e processos de tomada de decisão. Aprenda a cr... Liberte o poder da psicologia para revolucionar sua abordagem de marketing. Explore as profundezas da mente do consumidor, entendendo seus desejos, motivações e processos de tomada de decisão. Aprenda a criar narrativas convincentes que ressoem emocionalmente, criem fidelidade à marca e impulsionem as vendas superando os concorrentes. Se você é iniciante em marketing ou está procurando aprimorar suas habilidades, este curso fornece informações para o sucesso de sua carreira.

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What You Will Learn In This Free Course

Analyze the key principles of consu...
Identify and distinguish between co...
Apply motivational theories to real...
Plan and design marketing strategie...
Analyze the key principles of consumer psychology and their significance in marketing strategies
Identify and distinguish between consumer needs and wants, and assess their impact on purchasing behavior
Apply motivational theories to real-world marketing scenarios to effectively target consumer needs
Plan and design marketing strategies based on behavioral economics principles to influence consumer choices
Evaluate the importance of ethical marketing and explain how to balance profit with ethical considerations
Create a comprehensive marketing campaign that incorporates psychological principles and ethical practices
Explain the effect emotions, cognition, and social influences have on driving consumer decision-making processes
Evaluate emotion's influence on consumer behavior and illustrate how emotional branding can create lasting connections
Compare and contrast different social factors that influence consumer decisions, like cultural norms and peer pressure
Create persuasive marketing messages using principles of influence and generate strategies that resonate with targets

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Knowledge & Skills You Will Learn

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