A bachelor's degree in English, journalism, communication, or creative writing is typically required. Knowledge in subjects such as science, finance, and entrepreneurship is beneficial for specialized writing.

While not mandatory, certifications in content marketing and Google Analytics can enhance job prospects and help establish credibility in the industry.

Key skills include strong writing and grammar, content creation, market research, SEO, HTML, and proficiency in digital marketing tactics.

Internships, part-time jobs, or volunteer work in marketing departments, media outlets, or content agencies are valuable. Practical experience is often more valued than formal education.

Responsibilities include developing content for various platforms, researching topics, interviewing sources, adhering to style guides, meeting deadlines, and optimizing content for SEO to boost web traffic and engagement.