Start Your Business NOW— and Integrate Sustainability
Learn how to integrate sustainability (People, Planet and Profits) in your business with this free online course.Publisher: Stefan Doering
CertificationView course modules
Are you thinking of starting and establishing your own business? You have come to the right place. Entrepreneurship is a skill that is highly sought after but figuring out what to sell, how to sell it, how to get customers and the legal process of starting a business can be overwhelming. In this free online course, we’ll walk you through the processes involved in running a successful business. You will learn about the crucial success factors of a successful entrepreneur and the mindset of an entrepreneur. This course will teach you how to screen for great ideas and apply them to your business as well as how to define and determine your products or services. Customer research and feedback is crucial for any business since it helps in understanding your customers. In this course, you will realize how to relate with your customers and get feedback from them by conducting customer research.
Sustainability entails making the best effort at social and environmental impacts in your business but many businesses have a shallow understanding of sustainability and as such miss out on the numerous benefits of sustainability. This course will help you gain an in-depth understanding of sustainability and how to integrate it into your business model. Following on from this, you will be taught how to identify opportunities that are created from the competition in an industry. Upon that, you will be shown how to fine-tune your products or services, build your brand to attract your target customers and scale your business. The course also explores the various marketing and financial strategies you can employ to manage and grow your business. These marketing strategies will help you significantly boost your sales by attracting your target customers. Furthermore, this course will review the various pricing strategies and the difference between sales and marketing.
One of the key factors of being a successful entrepreneur and having a profitable business is effective leadership skills. This course will show you how to put together an excellent team and the skills it takes to lead them to have a successful business. You will learn how to assign roles and responsibilities to your team members and how to prioritize your time and effort in your business. Would you like to have an experienced investor as a shareholder? The contents of this course cover in great detail the various ways of sourcing funds from investors and how to manage stakeholders of your company. In addition to this, learners will be shown how to give investment pitches that will make investors take action. This course is important for beginners and entrepreneurs who want to start their business as well as small business owners who wish to integrate sustainability into their business model. By the end of this course, you will have gained invaluable knowledge that will help you establish a highly profitable business. So why wait? Enrol now.Démarrer le cours maintenant
Vision, Offering and Sustainability
Vision, Offering and Sustainability – Learning Outcomes
The Vision of an Entrepreneur
What Am I Offering and Will It Work?
Is It Sustainable?
Key Marketing Strategies and Challenges
The Best Way to Refine My Offering
Vision, Offering and Sustainability – Lesson Summary
Marketing Strategy, Financials and Pitch
Marking Strategy, Financials and Pitch – Learning Outcomes
How to Lead Your Organisation
How to Raise Capital
How to Manage Your Stakeholders
How to Get Action From Your Presentation
Marking Strategy, Financials and Pitch – Lesson Summary
Having completed this course, you should be able to:
- Discuss the entrepreneurial success factors and the mindset of an entrepreneur
- Distinguish between expenditures and expenses of a business
- Explain the concept of sustainability and its integration into a business model
- Recognize how to attract customers using the concept of branding
- Identify and explain business legal structures
- Describe the types of pricing strategies
- Differentiate between sales and marketing
- Recall how to create a great business team
- Explain how to raise capital for a start-up business
- Discuss how to identify and manage stakeholders
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.
Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results