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Maîtriser les relations publiques pour le renforcement de la marque
Advanced Level

Maîtriser les relations publiques pour le renforcement de la marque

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  • 1.5-3 Avg Hours
  • CPD Accredited
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  1. Ventes et marketing
  2. Marketing
  3. Maîtriser les relations publiques pour le renfo...

Maîtriser les relations publiques pour le renforcement de la marque

Maîtrisez l'art des relations publiques et bâtissez la réussite de votre marque grâce à ce cours en ligne gratuit.
Explorez le monde dynamique des relations publiques et découvrez les secrets pour renforcer la présence de votre marque. Dans ce cours, vous découvrirez des stratégies pour captiver le public, gérer votr... Explorez le monde dynamique des relations publiques et découvrez les secrets pour renforcer la présence de votre marque. Dans ce cours, vous découvrirez des stratégies pour captiver le public, gérer votre réputation et naviguer efficacement dans le paysage médiatique. Découvrez comment créer des récits convaincants et tirer parti des canaux de communication pour créer une marque percutante. Améliorez vos compétences en relations publiques et renforcez votre influence sur le marché concurrentiel.
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What You Will Learn In This Free Course

  • Explain the role of public relation...
  • Assess internal and external factor...
  • Select a mix of public relations ta...
  • Evaluate performance of PR campaign...
  • Explain the role of public relations in brand visibility, reputation and fostering positive stakeholder relationships
  • Assess internal and external factors to conduct a situational analysis for developing an integrated PR strategy
  • Select a mix of public relations tactics and communication channels based on audience insights and campaign objectives
  • Evaluate performance of PR campaigns using relevant KPIs to optimise strategy and demonstrate measurable results
  • Identify ethical principles like transparency, privacy protection and navigate relevant legal/regulatory considerations
  • Recognise emerging PR trends such as influencer marketing and the rise of purpose-driven brand storytelling
  • Create brand narratives and key messaging that highlight unique value propositions and resonate with target audience
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Course Modules
Course Description
Alison Certificates
Module

Public Relations for Brand Building

Step into the world of strategic communication with this module. It is focused on enhancing brand presence. You will learn how to shape perceptions, captivate audiences, and naviga... Read More Step into the world of strategic communication with this module. It is focused on enhancing brand presence. You will learn how to shape perceptions, captivate audiences, and navigate media platforms effectively. This module is designed to help you elevate your PR expertise and establish a formidable brand identity in today's competitive market. Read Less
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Knowledge & Skills You Will Learn

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Complete This CPD Accredited Course & Get Your certificate!

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Learner Reviews & Feedback For Maîtriser les relations publiques pour le renforcement de la marque

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Nkeng Payne S. Alison Graduate
loved this course
Alison is a wonderful platform for gaining relevant skills !!
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Yahya A. Alison Graduate
loved this course
it was awesome. very interactive not boring.
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Tanya L. Alison Graduate
loved this course
Excellent course
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Om P. Alison Graduate
loved this course
like this course give some more insights about public relation
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Retselisitsoe N. Alison Graduate
loved this course
Great refresher for any PR professional.
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