Retail Marketing and Brand Management Training Course | Alison

The New Alison App has just launched Download Now

Retail Management: Marketing and Brand Management

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Liderazgo y gestión
This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.
  • Duración

    1.5-3 Horas
  • Certificación

  • Responsive

  • Accreditation






Ver los módulos del curso


First, you will be introduced to the concept of trends, and how they influence consumers and retail marketing stores of all kinds. You will learn how to target customers using these retail marketing trends, and how to communicate using different conversational tools depending on the situation. You will learn how to handle the issue of unhappy customers in retail marketing, and how to balance your customer relationships with the need to keep the store running as efficiently as possible.

Next, you will learn about the concept of multiple channels and how they can help you to sell your products with a wider reach. You will be guided through the concept of retail marketing and how to use it most effectively in each specific sales channel. You will be shown how retail marketing relates to the budget, and how to get the most out of the budget that you have available.

Finally, you will learn about brand management and retail marketing, and will be able to explain the difference between branding and retail marketing. You will be taken through the best ways to develop your brand management, and the resources available to you. This retail marketing course focuses on how you present your store and your products to your target market, and how to utilise retail marketing, multiple channels and trends to advance and promote your brand. Whether you are looking for a fresh angle on your brand management or just starting out, this is the retail marketing course for you, so start learning today.

Inicio Curso Ahora

Learning Outcomes

By the end of this course, you will be able to:

  • Define what is meant by a trend
  • Describe how best to target customers in your store
  • Outline how to communicate with customers
  • List ways of dealing with unhappy customers
  • Describe what is meant by multiple channels
  • Analyse the role of the budget in marketing
  • Outline the difference between marketing and brand management
  • Name some of the branding resources available
  • Compare the keys to successful brand management


All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

Having an official Alison document is a great way to celebrate and share your success. It is:

  • Ideal to include with CVs, job applications and portfolios
  • A way to show your ability to learn and achieve high results
Todos los certificados están disponibles para comprar a través de la tienda. Para más información sobre la compra de Certificados de Alison, por favor visite nuestras Preguntas frecuentes. Si decide no comprar su certificado de Alison, todavía puede demostrar su logro compartiendo su Registro de Learner o la Verificación de Logros de Learner, ambos accesibles desde su Tablero. Para más detalles sobre nuestros precios de certificados, por favor visite nuestro :precio.


    You have received a new notification
    Click here to view them all