September 18th 2017: Alison free online course - Diploma in Marketing Management

The free Alison online course Diploma in Marketing Management provides a broad overview of marketing and marketing management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their products or services.

This Diploma course consists of the following modules:

• Introduction to Marketing

• Marketing in the Modern World

• Competitor Analysis Introduction

• PESTEL Framework and Competitive Analysis

• The Marketing Information System

• Marketing Research

• Sampling Methods

• Data Analysis

The course also consists of three assessments to evaluate the learner’s knowledge of each module. The course can be seen here.

This free Diploma course will be of great interest to those who want to learn about how marketing can be approached in the wider business environment.

John Murray, Head of Business Development at Alison said, “The heart of business success lies in marketing. The Diploma in Marketing Management will be of great value to any learner wishing to gain a greater understanding of how to implement a marketing strategy.”

You can see the course here.