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Beginner Level
Présentation de la publicité sur les moteurs de recherche
1,131Learners already enrolled
1.5-3 Avg Hours
CPD Accredited
Présentation de la publicité sur les moteurs de recherche
Un cours en ligne gratuit qui vous enseigne les principes fondamentaux de la publicité sur les moteurs de recherche et de la conception de campagnes publicitaires efficaces.
Découvrez les principes fondamentaux de la publicité sur les moteurs de recherche, également appelée publicité payante ou publicité sur les moteurs de recherche, dans ce cours en ligne. Vous découvrire... Découvrez les principes fondamentaux de la publicité sur les moteurs de recherche, également appelée publicité payante ou publicité sur les moteurs de recherche, dans ce cours en ligne. Vous découvrirez les bases de l'optimisation pour les moteurs de recherche et les stratégies avancées de Google Ads. En explorant les subtilités des mots clés, des groupes d'annonces et de l'optimisation des pages de destination, vous découvrirez à la fois Google Ads et Microsoft Advertising. Ce cours vous aidera à acquérir les compétences en marketing numérique.
COURSE PUBLISHER Global Skill NetworkExpert in professional development
Total XP: What You Will Learn In This Free Course
- Analyse the fundamental concepts of...
- Evaluate the factors influencing or...
- Outline the fundamental principles ...
- Identify and utilise various Google...
- Analyse the fundamental concepts of Search Engine Optimisation, Search Engine Marketing, and Search Engine Results Page
- Evaluate the factors influencing organic search results and the strategies to enhance organic visibility
- Outline the fundamental principles of Google ads to design and implement effective ad campaigns
- Identify and utilise various Google Ads formats, Ad extensions along with designs
- List relevant and high-performing keywords as well as differentiate between various keyword match types
- Plan effective strategies for lead generation, list building, better reach and engagement
- Define and align marketing objectives with effective strategies in search advertising
- Assess the effectiveness and return on investment (ROI) of search ad campaigns
- Create and optimise ad groups with keywords for high-performing search ads
- Analyse ad performance and Quality Scores for better ad rankings as well as cost-efficiency
- Compare Google Ads and Microsoft Advertising for informed search advertising decisions
- Describe and implement the mechanics of the Google ads auction
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Knowledge & Skills You Will Learn
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