There has been much press for the massive open online courses or MOOCs, including in my series of interviews to date with Sebastian Thrun and Daphne Koller, CEOs of Udacity and Coursera respectively. If one is new to these companies, one might be under the impression that the MOOC phenomenon is less than two years old. That is not the case. The company that many credit as being the first ever MOOC is Advance Learning Interactive Systems ONline, better known as Alison. Irish-American entrepreneur, Mike Feerick founded that company in 2007, and whereas many other companies in this industry are still trying to determine the business models, Feerick has nearly seven years of testing, experimenting, and succeeding behind him. In this interview, Feerick talks about the genesis of the idea, his rationale for focusing on vocational training, and his vision for the future of the company.