
Gestione della vendita al dettaglio - Merchandising, distribuzione e marketing
Gestione della vendita al dettaglio - Merchandising, distribuzione e marketing
What You Will Learn In This Free Course
- Define and describe ‘retail merchan...
- Explain how visual merchandising ca...
- Outline the principles of design...
- Indicate how to design an effective...
- Define and describe ‘retail merchandising’
- Explain how visual merchandising can affect sales
- Outline the principles of design
- Indicate how to design an effective display
- Explain the channels of distribution
- Define and describe the ‘4 Ps’
- Discuss product mixes, lines and individual products
- Describe the ‘linear communication’ model
- Outline the four important characteristics of communication tools
- Explain the calculation for ‘open-to-buy’ planning
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