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Références

Corie Brown, "Look Who's Taking Care of Business", Newsweek, 18 août 1997, p. 62.

Karen Schoemer, " Burning Love, " Newsweek, 18 août 1997, pp. 58-61.

G. Brown, " More Early Elvis Unearthed, " The Denver Post, 15 août 1997, p. 9F.

Greg Hassell, " King of Trees Rises From Graceland, " Houston Chronicle, 8 décembre 1999, p. 11.

Duncan Hughes, " Elvis is Back From the Dead Financially, " Sunday Business, 15 août 1999, p. 23.

Katie Ford. " Picture Your Goals In Color, " The Denver Business Journal, 17-18 mars 1999, pp. 33A, 35A.

Shirleen Holt, " Mission Possible, " Business Week, 16 août 1999, p. F-12.

Teri Lammers, "The Effective and Indispensable Mission Statement", août. 1999, p. 75.

Neil King, Jr. et Jess Bravin, " Call It Mission Impossible Inc.-Corporate Spying Firms Thrive, " The Wall Street Journal, lundi 3 juillet 2000, pp. B1, B4.

Norm Brodsky, " The First Step, " Inc., August, 2000, pp. 37-38.

" Spy Practice, " Sunday Times (Londres), 23 juillet 2000, p. 89.

" Competitive Intelligence is Not Corporate Espionage, Financial News, 30 juin 2000, p. A6.

Burnett's update for 2009 publication.

Ian P. Murphy, " Aided by Research, Harley Goes Whole Hog, " The Marketing News, 2 décembre 1996, p. 16.

Richard A. Melcher, "Tune-up Time for Harley", Business Week, 8 avril 1996, pp. 90. 94.

Kelly Barron, "HogWild", Forbes, 15 mai 2000, pp. 68-70.

Dictionary of Marketing Terms, Peter D. Bennett, éd., American Marketing Association, 1988, p. 54.

" A New Recipe for the Family Dinner, " Adweek, April 27. 1992, p. 46.

Theodore Levitt, " Marketing Myopia, " Harvard Business Review, juillet-août, 1960, pp. 45-66.

Shelby D. Hunt et John J. Burnett, "The Macromarketing / Micro marketing Dichotomy: A Taxonomical Model", Journal of Marketing, été. 1982 p. 11-26.

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