Advanced Level
Compétences et techniques de rédaction avancées
16,985Learners already enrolled
3-4 Avg Hours
CPD Accredited
Compétences et techniques de rédaction avancées
Maîtrisez le pouvoir créatif de mots bien choisis et arrangés pour créer un impact maximal dans ce cours en ligne gratuit.
Chaque fois que vous écrivez des mots pour persuader les gens d'agir, c'est de la rédaction, que ce soit dans un e-mail, une annonce ou une page Web. Apprenez à choisir et à organiser les mots pour attire... Chaque fois que vous écrivez des mots pour persuader les gens d'agir, c'est de la rédaction, que ce soit dans un e-mail, une annonce ou une page Web. Apprenez à choisir et à organiser les mots pour attirer l'attention, devenir mémorables et obtenir un avantage concurrentiel. En incorporant les techniques de ce cours, vous améliorez les ventes et vous portez le marketing à un niveau supérieur. Bien que nous l'ayons qualifié de cours « avancé », il est ouvert à tous ceux qui souhaitent maîtriser le pouvoir créatif des mots.
COURSE PUBLISHER Creative WaysTop communication coach
What You Will Learn In This Free Course
- State the primary purpose of words ...
- Discuss how ‘surprise’ makes ideas ...
- Identify the criteria for using une...
- Distinguish between a pun and puffe...
- State the primary purpose of words in marketing
- Discuss how ‘surprise’ makes ideas more memorable and persuasive
- Identify the criteria for using unexpected words
- Distinguish between a pun and puffery
- Explain the benefits of details in copywriting
- Define a ‘metaphor’ in terms of copywriting
- Recall various creative techniques to boost content structure and sound
- Discuss the functions of questions in copywriting
- Explain some forbidden approaches in copywriting
- Discuss the drawback of excessive creativity in marketing writing
- State the concepts to be considered when rewriting
- List and distinguish between the various forms of sentences in copywriting
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Knowledge & Skills You Will Learn
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Advertising Copywriter Doing business without advertising is like winking at someone in the dark. You know what you are doing, but no one else does.” Advertising Copywriters are the word wizards who write advertisements to
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Learner Reviews & Feedback For Compétences et techniques de rédaction avancées
Chinenye O. ![]()
Alison Graduate
Alison Graduate A great insight into copywriting techniques.
Stephen M. ![]()
Alison Graduate
Alison Graduate Marcia Yudkin is an excellent teacher who made the course even more enjoyable - thank you, Marcia. Thank you, Mike Feerick.
Mihla Prudence N. ![]()
Alison Graduate
Alison Graduate Amazing information
Kernishka L. ![]()
Alison Graduate
Alison Graduate excellent course. I learnt so much new techniques to apply to my writing.
It's a wonderful course.
View 1 More Reviews
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