This Alison course provides information on key sales techniques. While using the traditional selling tenets as its foundation, it adapts the concepts to the world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.
The course introduces the role of sales in everyday life and how selling is also vital in all aspects of business. You will learn about how selling plays a role in your purchase decision about the products and services that you buy.
You will come to understand how Internet-based tools and other interactive features allow customers to participate in the sales process no matter what they are buying.
Defining your personal brand to create a framework for the way you sell yourself to get the job you want is also covered, while you will also learn which personal characteristics and talents are best suited to sales, which industries or sales positions you might work in, and how you can be successful in the profession.
You will gain an understanding of the differences between business-to-business, business-to-consumer, personal selling and direct selling. You will also learn about how to craft your résumé and cover letter in a way that tells prospective employers what your personal brand can offer.
This course also covers relationship selling and how making a personal connection with the customer is vital. You will learn about customer relationship management tools and how they are used to organize all of a customer’s interactions.
Adaptive selling and networking are also covered in this course, which will be ideal for sales professionals or entrepreneurs or anyone with an interest in sales and customer satisfaction.