September 5th 2017: Alison free online course - Diploma in Sales Management

The free Alison online course Diploma in Sales Management provides detailed information about the principles, practices and tools involved in all aspects of the selling process. The course introduces how the role of sales is present in everyday life and how selling is vital in all aspects of business.

Learners will examine customer relationship management tools and how they are used. The course also covers how Internet-based tools, such as forums, social networks, web sites and other interactive features allow customers to participate in the modern sales process.

Learners will then be introduced to the sales approach, namely the six Cs (ie. Confidence, Credibility, Contact, Communication, Customization & Collaboration), which will cover how to develop the sales approach to the individual customer.  The course will also cover the role of ethics in sales and business.

This free diploma course will be of great interest to learners who wish to gain employment or start a career in the sales sector, as well as professionals working in sales and entrepreneurs interested in starting a business.

John Murray, Head of Business Development at Alison said, “Sales management is the most important function in business; it is crucial to define and deliver on your sales objectives and this course will guide you on how to develop your sales strategy.”

You can see the course here.