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Storytelling per il successo aziendale
Storytelling per il successo aziendale
What You Will Learn In This Free Course
- Define business storytelling, inclu...
- Describe core elements of effective...
- Apply various storytelling structur...
- Evaluate the impact of strategic st...
- Define business storytelling, including its role in achieving strategic organisational goals across various functions
- Describe core elements of effective stories: relatable characters, impactful inciting incidents, and resolved outcomes
- Apply various storytelling structures, such as the hero's journey and problem-solution plots
- Evaluate the impact of strategic storytelling on key business metrics
- Select appropriate storytelling formats, such as origin stories, customer success spotlights, and problem-solution plots
- Generate visual and multimedia elements, including videos, infographics, and graphics, to enhance the storytelling
- Recognise the psychological and neuroscientific aspects of storytelling, including its effects on emotions and decisions
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