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Principes de base de l'étude de marché
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Principes de base de l'étude de marché

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  • CPD Accredited
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Principes de base de l'étude de marché

Ce cours en ligne gratuit explique comment mener des études de marché qui renforcent votre marque et stimulent la croissance de votre entreprise.
L'objectif des études de marché est d'acquérir des données sur le comportement des consommateurs afin d'aider vos clients à trouver des clients et à conquérir le marché. Chaque secteur utilise des str... L'objectif des études de marché est d'acquérir des données sur le comportement des consommateurs afin d'aider vos clients à trouver des clients et à conquérir le marché. Chaque secteur utilise des stratégies d'études de marché pour identifier et atteindre son public cible. Compte tenu de l'énorme quantité de données disponibles, il est essentiel que vous appreniez à les trier afin de fournir une analyse approfondie qui oriente les stratégies de marché efficaces qui stimulent la croissance. Inscrivez-vous pour acquérir cette précieuse compétence.
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What You Will Learn In This Free Course

  • Compare the concepts of market and ...
  • Discuss the advantages and disadvan...
  • Identify the different types of res...
  • Describe the stages of the marketin...
  • Compare the concepts of market and marketing research
  • Discuss the advantages and disadvantages of internal and external researchers
  • Identify the different types of research data
  • Describe the stages of the marketing research process
  • Discuss how to define a research problem
  • Explain the significance of sample size, unit, frame and research method
  • Recall the steps involved in the development of survey instruments
  • List the different types of research
  • Identify the various classifications of research design
  • Describe survey design and organize fieldwork
  • Explain how hypothesis testing works
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